Marketing Data Analyst

BluShark Digital is seeking a detail-oriented Marketing Data Analyst to join our dynamic SEO Digital Marketing agency. In this role, you will leverage data-driven insights to optimize marketing strategies, track performance, and support decision-making for our clients. If you are passionate about analytics, digital marketing, and turning numbers into actionable insights, we’d love to hear from you.

BluShark prides itself on being an agency that puts its clients first. We are dedicated to developing innovative, practical, and successful Search Engine Optimization solutions for businesses, no matter their size or practice. Located in the heart of Washington, D.C., we work to help businesses stand out online and we bring more than just leads – we bring results.

Key Responsibilities:

• Prepare reports of findings, illustrating data graphically and translating complex findings

into written text

• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand
• Analyze website traffic, campaign performance, and user behavior to identify trends and opportunities
• Create and maintain dashboards and reports using tools like Google Analytics, Google Data Studio, and other analytics platforms
• Measure the effectiveness of marketing, advertising, and communications programs and strategies
• Seek and provide information to help companies determine their position in the marketplace. Forecast and track marketing and sales trends, analyzing collected data
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution
• Monitor KPIs such as CTR, conversion rates, and ROI to measure the success of digital marketing efforts
• Conduct keyword analysis, backlink assessments, and competitive research to support SEO strategies
• Develop and implement procedures for identifying marketing needs

Qualifications:

• Bachelor’s degree in Marketing, Analytics, Advertising or related field (Masters in Marketing Analytics or related field a plus).
• 2+ of experience in Marketing Analytics, a data analysis role, preferably in an SEO or digital marketing setting
• Knowledge of HTML & CSS 
• Proficiency in analytics tools such as Google Analytics, SEMrush, Ahrefs, or similar platforms
• Ability to communicate complex data insights to non-technical stakeholders effectively

Our process takes a great deal of time for us, and we ask you to dedicate yours as well. BluShark is devoted to recruiting talented team members who can grow in their positions and flourish within the firm by displaying a dedication to high performance, self-discipline, and motivation to gain more responsibility. Our employees begin with a 90-day onboarding period and are offered health, dental, and vision insurance, 401(k), paid holiday/sick/vacation days. 

BluShark Digital is committed to a work environment in which all individuals are treated with respect and dignity. Each individual has the right to work in a professional atmosphere that promotes equal employment opportunities and prohibits unlawful discriminatory practices, including harassment.

BluShark Digital provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.