Marketing analytics is booming as companies invest more in data-driven campaigns and customer insights. These roles sit at the intersection of data analysis and marketing strategy — you'll measure campaign performance, optimize ad spend, analyze customer journeys, and run A/B tests.
34 jobs found
Strala — Marketing Analyst
DavidJoseph&Co — San Francisco, California, United States
Employee Benefits, Marketing Analyst
Unison Risk Advisors — Orlando, Florida, United States
Search Marketing Analyst
Graco — Rogers, Minnesota, United States
Marketing Analyst I
GM Financial — Irving, Texas, United States
Business Marketing Analyst, Pricing and Planning
Sandisk — Milpitas, California, United States
Associate Marketing Analyst, Hot Wheels
Mattel — El Segundo, California, United States
Direct Marketing Analyst
Uline — Pleasant Prairie, Wisconsin, United States
Benefit Marketing Analyst
OneDigital — Not specified
Senior Digital Marketing Analyst
CrossCountry Mortgage — Cleveland, Ohio, United States
Destination Marketing Analyst
Government of Nunavut — Canada
What You Need to Know
Marketing data analysts typically earn between $70,000 and $105,000 per year. The role requires a unique blend of analytical skills and marketing domain knowledge. Commonly required tools include Google Analytics 4 (GA4), SQL, Excel, Tableau or Looker, and platforms like Google Ads, Meta Ads Manager, and HubSpot. Key areas of focus include attribution modeling, customer segmentation, conversion optimization, marketing mix modeling, and lifetime value analysis. A/B testing experience is highly valued. E-commerce, SaaS, and digital agency environments are the biggest employers. Marketing analysts who can tie data insights directly to revenue impact are especially sought after. This role is a great fit for people who enjoy both creative and analytical thinking.