Marketing analytics is booming as companies invest more in data-driven campaigns and customer insights. These roles sit at the intersection of data analysis and marketing strategy — you'll measure campaign performance, optimize ad spend, analyze customer journeys, and run A/B tests.
42 jobs found
Senior Quantitative Marketing Analyst (Customer Insights & Analytics)
M&T Bank — Baltimore, Maryland, United States
Investment Marketing Analyst
Home Office Careers — Rock Island, Illinois, United States
Senior Marketing Analyst - (Innovation, Multiple Positions)
Kraft Heinz — Chicago, Illinois, United States
Senior Marketing Analyst (Multiple Positions)
Kraft Heinz — Chicago, Illinois, United States
Remarketing Analyst
Daimler Truck North America — Charlotte, South Carolina, United States
Marketing Analyst
First American Equipment Finance — Rochester, New York, United States
Marketing Analyst
One Tech — Denver, Colorado, United States
Future Builders Recent Graduate – Digital Marketing Analyst
Lennar — Waterford, Michigan, United States
Marketing Analyst - Base (Multiple Positions)
Kraft Heinz — Chicago, Illinois, United States
Marketing Analyst (Claims)
Albertsons — Arlington, Texas, United States
What You Need to Know
Marketing data analysts typically earn between $70,000 and $105,000 per year. The role requires a unique blend of analytical skills and marketing domain knowledge. Commonly required tools include Google Analytics 4 (GA4), SQL, Excel, Tableau or Looker, and platforms like Google Ads, Meta Ads Manager, and HubSpot. Key areas of focus include attribution modeling, customer segmentation, conversion optimization, marketing mix modeling, and lifetime value analysis. A/B testing experience is highly valued. E-commerce, SaaS, and digital agency environments are the biggest employers. Marketing analysts who can tie data insights directly to revenue impact are especially sought after. This role is a great fit for people who enjoy both creative and analytical thinking.