Marketing analytics is booming as companies invest more in data-driven campaigns and customer insights. These roles sit at the intersection of data analysis and marketing strategy — you'll measure campaign performance, optimize ad spend, analyze customer journeys, and run A/B tests.
46 jobs found
Sr. Marketing Analyst
Kitsap Credit Union — Bremerton, WA
Lead Marketing Analyst
Strava — New York, New York, United States
Marketing Analyst
Hertz — Atlanta, GA
Sr. Marketing Analyst
KCU — Bremerton, Washington, United States
Marketing Analyst
Horizon Organic Dairy — Broomfield, Colorado, United States
Database Marketing Analyst
Hotel — Hanover, Maryland, United States
Marketing Analyst
Matador Resources — Dallas, Texas, United States
Lifecycle Marketing Analyst
Signature Aviation — Orlando, Florida, United States
Global Marketing Analyst
Ultradent Products — Salt Lake, Utah, United States
Benefits Marketing Analyst
Newfront — Not specified
What You Need to Know
Marketing data analysts typically earn between $70,000 and $105,000 per year. The role requires a unique blend of analytical skills and marketing domain knowledge. Commonly required tools include Google Analytics 4 (GA4), SQL, Excel, Tableau or Looker, and platforms like Google Ads, Meta Ads Manager, and HubSpot. Key areas of focus include attribution modeling, customer segmentation, conversion optimization, marketing mix modeling, and lifetime value analysis. A/B testing experience is highly valued. E-commerce, SaaS, and digital agency environments are the biggest employers. Marketing analysts who can tie data insights directly to revenue impact are especially sought after. This role is a great fit for people who enjoy both creative and analytical thinking.