Marketing analytics is booming as companies invest more in data-driven campaigns and customer insights. These roles sit at the intersection of data analysis and marketing strategy — you'll measure campaign performance, optimize ad spend, analyze customer journeys, and run A/B tests.
55 jobs found
Marketing Analyst
Arconic — Lancaster, Pennsylvania, United States
Performance Marketing Analyst
US News & World Report ,L.P. — Washington, District of Columbia, United States
Channel Marketing Analyst
NetApp — Boulder, Colorado, United States
Marketing Analyst DePuy Synthes CMFT
6029-MEDICAL DEVICE BUSINESS SERVICES Legal Entity — West Chester, Pennsylvania, United States
Marketing Analyst
First Orion — North Little Rock, Arkansas, United States
Marketing Analyst
Aristocrat Technologies — Not specified
Sr. Marketing Analyst
Group 1001 — Not specified
Digital Marketing Analyst
Baptist Healthcare System — Jeffersontown, Kentucky, United States
Digital Marketing Analyst
Careerswift — Not specified
E-Commerce Sales and Marketing Analyst
Prestige Brands — Tarrytown, New York, United States
What You Need to Know
Marketing data analysts typically earn between $70,000 and $105,000 per year. The role requires a unique blend of analytical skills and marketing domain knowledge. Commonly required tools include Google Analytics 4 (GA4), SQL, Excel, Tableau or Looker, and platforms like Google Ads, Meta Ads Manager, and HubSpot. Key areas of focus include attribution modeling, customer segmentation, conversion optimization, marketing mix modeling, and lifetime value analysis. A/B testing experience is highly valued. E-commerce, SaaS, and digital agency environments are the biggest employers. Marketing analysts who can tie data insights directly to revenue impact are especially sought after. This role is a great fit for people who enjoy both creative and analytical thinking.