Marketing analytics is booming as companies invest more in data-driven campaigns and customer insights. These roles sit at the intersection of data analysis and marketing strategy — you'll measure campaign performance, optimize ad spend, analyze customer journeys, and run A/B tests.
42 jobs found
Marketing Analyst
Eagle Crusher Company — Galion, Ohio, United States
Marketing Analyst
White Cap Management — Atlanta, Georgia, United States
Digital Marketing Analyst
Roi Revolution Inc — Raleigh, North Carolina, United States
Digital Marketing Analyst/Associate
Neuberger Berman — New York, New York, United States
Marketing Analyst
HF Management Services — New York, New York, United States
Platform & Marketing Analyst
March Capital — Santa Monica, California, United States
Marketing Analyst - Merchandise Operations
Continental — Fort Mill, South Carolina, United States
Performance Marketing Analyst
Luxury Brand Holdings — Cranston, Rhode Island, United States
Marketing Analyst I
Nidec — Saint Louis, Missouri, United States
Senior Marketing Analyst
Harnham — London, England
What You Need to Know
Marketing data analysts typically earn between $70,000 and $105,000 per year. The role requires a unique blend of analytical skills and marketing domain knowledge. Commonly required tools include Google Analytics 4 (GA4), SQL, Excel, Tableau or Looker, and platforms like Google Ads, Meta Ads Manager, and HubSpot. Key areas of focus include attribution modeling, customer segmentation, conversion optimization, marketing mix modeling, and lifetime value analysis. A/B testing experience is highly valued. E-commerce, SaaS, and digital agency environments are the biggest employers. Marketing analysts who can tie data insights directly to revenue impact are especially sought after. This role is a great fit for people who enjoy both creative and analytical thinking.