Marketing analytics is booming as companies invest more in data-driven campaigns and customer insights. These roles sit at the intersection of data analysis and marketing strategy — you'll measure campaign performance, optimize ad spend, analyze customer journeys, and run A/B tests.
39 jobs found
Marketing Analyst (On-Site, Full Time)
Adams Fairacre Farms, Inc. — Poughkeepsie, New York, United States
Digital Asset Manager (PLCB Marketing Analyst 1)
Commonwealth of Pennsylvania — Dauphin County, Pennsylvania, United States
Marketing Analyst/ Coordinator 3 (17374-1)
JND — Englewood Cliffs, New Jersey, United States
Marketing Analyst Intern
Intelcom — Montreal, Canada
Remote Marketing Analyst
Jobgether — Not specified
Partnership Marketing Analyst
Continental — Fort Mill, South Carolina, United States
Marketing Analyst, Customer Behavior & Lifecycle
Fanatics — Jacksonville, Florida, United States
Senior Digital Marketing Analyst
Signature Aviation — Orlando, Florida, United States
Marketing Analyst
Giovanni Rana — Bartlett, Illinois, United States
Email Marketing Analyst
Macy's — Long Island City, New York, United States
What You Need to Know
Marketing data analysts typically earn between $70,000 and $105,000 per year. The role requires a unique blend of analytical skills and marketing domain knowledge. Commonly required tools include Google Analytics 4 (GA4), SQL, Excel, Tableau or Looker, and platforms like Google Ads, Meta Ads Manager, and HubSpot. Key areas of focus include attribution modeling, customer segmentation, conversion optimization, marketing mix modeling, and lifetime value analysis. A/B testing experience is highly valued. E-commerce, SaaS, and digital agency environments are the biggest employers. Marketing analysts who can tie data insights directly to revenue impact are especially sought after. This role is a great fit for people who enjoy both creative and analytical thinking.