Marketing analytics is booming as companies invest more in data-driven campaigns and customer insights. These roles sit at the intersection of data analysis and marketing strategy — you'll measure campaign performance, optimize ad spend, analyze customer journeys, and run A/B tests.
41 jobs found
Marketing Analyst / Marketing Manager
Sedaa — Not specified
Membership Marketing Analyst
Rocky Mountain Elk Foundation — Missoula, Montana, United States
Marketing Analyst – Customer Experience POD
American Financing Corporation — Aurora, Colorado, United States
Marketing Analyst, CMFT- DePuy Synthes
6029-MEDICAL DEVICE BUSINESS SERVICES Legal Entity — West Chester, Pennsylvania, United States
Associate Omni Retail Marketing Analyst
Mattel — El Segundo, California, United States
Field Marketing Analyst
David Protein — New York, New York, United States
Omnichannel Marketing Analyst
Lactalis LUSY — Bedford, New Hampshire, United States
Senior Performance Marketing Analyst
Vericast — Not specified
Product Marketing Analyst
Merative — Not specified
Business Marketing Analyst, Pricing and Planning
Sandisk — Milpitas, California, United States
What You Need to Know
Marketing data analysts typically earn between $70,000 and $105,000 per year. The role requires a unique blend of analytical skills and marketing domain knowledge. Commonly required tools include Google Analytics 4 (GA4), SQL, Excel, Tableau or Looker, and platforms like Google Ads, Meta Ads Manager, and HubSpot. Key areas of focus include attribution modeling, customer segmentation, conversion optimization, marketing mix modeling, and lifetime value analysis. A/B testing experience is highly valued. E-commerce, SaaS, and digital agency environments are the biggest employers. Marketing analysts who can tie data insights directly to revenue impact are especially sought after. This role is a great fit for people who enjoy both creative and analytical thinking.