Avenue5 is growing, and we are in search of a marketing data specialist to join our dynamic team of Fivers!
About Us
We are a vibrant third-party multifamily property management firm with locations across the United States. We are proud of our vibrant, inclusive, make-it-happen culture, where we:
- Listen to our associates, recognize them, and give them room to grow
- Invest in our associates to help them become the best version of themselves
- Approach every important decision with our associates in mind
- Celebrate our associates’ successes and encourage them to raise the bar even higher
Summary of Responsibilities:
The marketing data specialist analyzes and summarizes data to create actionable business intelligence insights. This role leverages data to identify potential marketing service enhancements, monitor current performance, and evaluate best practices. The marketing data specialist works closely with internal marketing teams to review marketing metric-related data and package it for general review.
Primary Responsibilities and Objectives:
· Assist in gathering and organizing marketing data from various sources, including CRM systems, social media platforms, web analytics tools, internal business intelligence dashboards, and other tools
· Ensure data accuracy and integrity through thorough validation and verification processes
· Input data into relevant databases and systems, maintaining consistency and completeness
· Support senior team members in analyzing marketing campaign performance metrics, such as click-through rates, conversion rates, engagement metrics, cost conversions, and ROI
· Assist in segmenting customer data and creating internal reporting based on geographic, behavioral, and psychographic attributes
· Learn and apply basic statistical techniques as well as Excel skills to identify trends and patterns in the data
· Help prepare reports and presentations summarizing key marketing metrics and findings
· Maintain documentation of data collection processes, methodologies, and results for future reference
· Collaborate with team members to ensure clear communication of data insights and rec