Marketing Technology & Data Specialist at HGA in Minneapolis, Minnesota, United States

Marketing Technology & Data Specialist at HGAMinneapolis, Minnesota, United States — full-time

Overview:

Join HGA as a data steward – empower insight, drive collaboration!

Bring your data expertise to HGA and play a key role in supporting our marketing and business development teams. As a data steward in the role of Marketing Technology & Data Specialist, you’ll be instrumental in maintaining high-quality data, streamlining processes, and enabling smarter decision-making across the firm.

This role focuses on platform governance, data integrity, cross-system integration, and user enablement. You’ll ensure our data is accurate, consistent, and structured to support reporting, collaboration, and strategic initiatives. Acting as a bridge between marketing, business development, and technology teams, you’ll help optimize how our tools are used—aligning with best practices, promoting adoption, and scaling team capabilities through clear documentation, user training, and ongoing system support.

In this role you will:

System Governance & Data Hygiene

serve as the primary steward of marketing data quality, ensuring all records — including opportunities, pursuits, contacts, and marketing content — meet firmwide standards for completeness, accuracy, and naming conventions;
regularly monitor, audit, and clean data in MarTech tools including deduplication, field standardization, asset cataloging, and error flagging;
proactively follow up with users to correct incomplete, miscategorized, or inconsistent entries, and coach them toward proper usage;
establish and maintain a clear structure and taxonomy for data and content across platforms; and
document and evolve data governance protocols in coordination with Marketing leadership.

Cross-System Integration Support

serve as a subject matter resource on how HGA’s CRM, DAM, work management, and future MarTech tools intersect in support of pursuit and marketing content workflows;
participate in platform enhancement projects, integrations, and system upgrades in partnership with the MarTech team; and
identify and document workflow inefficiencies and recommend solutions to improve user experience.

User Enablement & Adoption

lead training and onboarding efforts for new and existing staff on marketing systems and processes;
develop and update user guides, templates, job aids, and process documentation in collaboration with platform leads; and