Career Area:
Marketing
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Are you passionate about technology and eager to make a mark in the marketing technology field? We are looking for enthusiastic individuals who are ready to embark on an exciting career at Caterpillar.
Cat Digital is the digital and technology focused organization within Caterpillar, Inc. Our global team is responsible for bringing digital capabilities to Caterpillar’s world-famous yellow iron. Working with your yellow partners and Cat Dealers, we execute key components of digital and marketing portfolios, including global marketing & brand, enterprise data, analytics and AI, equipment management, eCommerce, digital marketing, rental & used digital solutions, and aftermarket leads & insights.
As a Marketing Technology & Data Specialist on the Google Analytics / Digital Intelligence team, you will play a key role in helping business partners turn web data into meaningful insights. You will support the adoption of Google Analytics by creating documentation, playbooks, and communication resources, while enabling teams to connect digital behavior data with broader Caterpillar datasets for deeper analysis and decision-making.
What You Will Have - Skills and Experiences