Job Summary: We are seeking a detail-oriented Digital Marketing Data Analyst to join our digital marketing team on- site in Salt Lake City, Utah at Alsco Uniforms. This role is responsible for analyzing performance data across all digital marketing channels including email, social media, paid advertising, SEO, and web analytics, and for connecting that performance to sales pipeline and revenue outcomes. You will build dashboards and visualizations in Tableau, deliver reporting and presentations to marketing and sales leadership, and provide data-driven insights that optimize campaign performance and drive business growth. You’ll work cross-functionally to ensure data accuracy, identify trends and opportunities, and translate complex datasets into actionable recommendations. The ideal candidate combines strong technical analytics skills with marketing knowledge and the ability to communicate insights effectively to both technical and non-technical stakeholders.
Annual Base Pay: $90,000
Essential Functions:
- Analyze performance data from digital marketing channels including email campaigns, social media, paid advertising (PPC, display, social), SEO, and website traffic to measure campaign effectiveness.
- Develop and maintain dashboards and data visualizations in Tableau, along with Excel and other analytics tools, to track key performance indicators across marketing and sales.
- Utilize HubSpot and Salesforce to analyze campaign performance, customer journeys, and pipeline attribution across the marketing funnel.
- Build recurring and ad hoc presentations for marketing and sales leadership that tell the story behind the numbers, including performance, results, and recommendations.
- Analyze customer behavior, engagement patterns, and conversion trends, and recommend optimizations to improve campaign performance and audience targeting.
- Partner with marketing operations, web, and third-party vendors to audit tracking and data collection, troubleshoot issues, and maintain data accuracy across marketing platforms.
- Collaborate with IT, systems teams, and other departments to ensure cohesive measurement and attribution across the marketing ecosystem, and represent marketing and sales reporting requirements in data integration initiatives.
Additional Functions:â¯
- â¯Other job duties as assigned.â¯
Qualifications:â¯
- 4+ years of experience in digital marketing analytics or a data analysis role.