Who you are:
Are you a paid media data expert that loves both diving into the weeds to solve data challenges and a strategic thinker that plans ahead for future data needs? Do you have a deep interest in taxonomies and naming conventions because you see the value they bring to clean, structured data for reporting, modeling, forecasting and more? Are you passionate about adherence to data standards and ensuring accuracy? If so, you may be a great fit for the role of Paid Media Data Specialist.
Overview:
In this role, you will oversee the ingestion and transformation of paid media data globally across all channels (both digital and offline) to ensure that we always have accurate, timely, and detailed data.
Within Datorama, you will be responsible for owning the data ingestion process, the transformation logic, and the file transfer process. You will understand how different keys and data streams work together, and will be able to quickly and efficiently onboard any new partners (finding creative solutions when necessary). In addition, you will also manage a small support team, helping them to resolve problems quickly and prioritize based on business need.
You will serve as a strategic liaison between the paid media execution team, the media agency, and the enterprise reporting teams to communicate requirements for any data engineering or visualization work needed to support the needs of the business. When faced with numerous priorities, you will work with the teams to prioritize based on timing and impact and will transparently keep stakeholders informed on progress.
In addition, you will work to resolve any discrepancies or anomalies detected in the data, quickly identifying the source and taking action. You will also be responsible for ensuring agency adherence to data accuracy standards, and will oversee timely resolution of any errors.
Overview of Responsibilities:
- Assist in onboarding any new partners and data streams into Datorama
- Manage the transformation of omni-channel data in Datorama, including advanced custom logic across multiple geographies, currencies, and buying models
- Support the evolution of marketing taxonomies and naming conventions as business priorities change
- Enforce data integrity standards (e.g. placement and creative naming conventions, utm parameters in coded urls, etc.) with agency partners
- Quickly and accurately troubleshoot data discrepancies raised by business stakeholders and agencies
- Work with the media agency, internal media team, and reporting team on data requirements and reports/visualizations needed to effectively optimize paid media
- Able to both get into the weeds of the data and communicate effectively with non-technical management
- A forward-looking thinker, with the ability to anticipate how any changes will effect processes 3+ steps down the line
-Experience with Datorama platform
-Relevant experience with paid media, working with a media agency
-Data driven experience with digital/ paid media optimization
-Strong collaboration skills, verbal and written communication skills, outstanding attention to detail
-Growth mindset and openness to adapt fast and efficiently to change. Ability to absorb learning quickly and act upon.
-Experience with driving multiple projects and managing multiple stakeholders.
-Strong Excel Skills
-SQL
-Agency experience, experience with multi market B2B paid media campaigns is a plus
-PYTHON
- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being.
- Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs.
- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law.
- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals.
- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences
The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.
This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.
We consider qualified applicants with criminal histories, consistent with applicable law.
IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?