Performance Marketing Analyst
Company Overview:
Stouffer Legal is a fast-growing, woman-owned Estate Planning law firm based in Maryland, currently operating four locations and preparing to scale to ten and beyond. We also support marketing and creative work for related businesses, including Zapa Client Portals (a SaaS platform for professional service firms) and Callow Consulting, a tax and accounting firm.
Our mission is to make high-quality estate planning accessible and understandable while having a meaningful impact on the communities we serve. We value data-driven decision-making, clear communication, and a supportive, inclusive workplace where people can do the best work of their careers.
Position Overview:
We're hiring a Performance Marketing Analyst to own and optimize our entire digital lead engine.
In this individual-contributor role, you will:
- Run and optimize paid campaigns across Google Ads and Meta Ads (and occasionally LinkedIn).
- Map and improve lead flow from first click through booked consultations and signed matters.
- Collaborate with our in-house dev team on our custom CRM, analytics, and attribution.
- Use tools like Google Analytics, Google Tag Analyst, CallRail, Webflow, Woopra, and Crazy Egg to understand performance and drive decisions.
You'll thrive here if you love experimenting, care deeply about cost per signed client and revenue impact, and get excited about turning messy data into clear direction for the business. Familiarity with direct-response frameworks (e.g., Alex Hormozi–style offer and funnel thinking) is a big plus.
Core Job Duties:
Approximate time allocations are included to help you see the shape of the role:
Own Paid Acquisition Across Google & Meta (35%)
- Plan, build, and manage paid campaigns across Google Ads (Search, Performance Max, etc.) and Meta Ads (Facebook/Instagram).
- Structure campaigns to scale across multiple locations and practice areas while maintaining lead quality.
- Implement and iterate on high-converting lead offers, landing experiences, and retargeting sequences.
- Occasionally coordinate or review campaigns on LinkedIn or other channels as needed.
Lead Flow, Tracking & Attribution (25%)
- Map the full lead journey: ad → landing page → call/form → CRM → consult → signed client.
- Configure and maintain pixels, tags, and conversion events via Google Tag Analyst in partnership with our dev team.
- Make the most of CallRail data (calls, tracked numbers, source attribution) and connect it to ad platform data and the CRM.