Spring Education is searching for a talented analyst to assist with analyzing and reporting paid media performances. In this role, you will partner closely with the marketing team to offer strategic insight, and provide timely results reporting. Your work will have an impact given the importance of performance-driven acquisition in our overall business strategy. Our ideal candidate will be a self-motivated, and an independent problem solver who is excited to dive into the details.
This is a unique opportunity for a qualified candidate to be a part of our growing organization as we bring marketing analytical functions in-house from the current work being performed by our outside agencies. This role will have the opportunity to be a part of creating the impact that the internal marketing team has on the growth of the enterprise as a whole.
Day-to day
- Support in managing and optimizing paid search campaigns for our brick-and-mortar schools including constantly reviewing search terms, identifying areas for growth or cost saving, and ad copy or landing page test idea generation
- Follow established performance metrics target with CPA or margin constraints, and apply to paid search strategies
- Communicate and collaborate with internal marketing team members to deliver consistent marketing message for open house events, tours, info sessions, summer camps, and academic programs across all digital platforms
- Tactically execute growth marketing strategies through paid search for new school or academic program expansions with directions or requests from senior management
- Maintain performance marketing reporting and provide insights when necessary
- Collaborate cross-functionally with internal teams on ad hoc projects
Essential Skills and Experience:
- Bachelor's degree
- A minimum of 3-4 years of experience in performance-driven marketing
- Hands-on experience with paid media campaign management, optimization, analysis, and performance reporting
- Experience with Google Ads, MS ads, GDN, GMP setup and tracking
- Experience to gather, report out, and summarize the performance to senior management
- Experience using Google Analytics, and other Data Visualization tools
Preferred Experience:
- Experience working in a lead-gen business or education industry
- Experience working in a highly collaborative and cross-functional environment
What We Offer:
We offer a comprehensive benefits package to our full-time employees, including:
- Health, vision, and dental benefits
- Paid holidays and sick days
- 401(k) plan with company match
- Employee referral bonus
- Student tuition discount