Philanthropic Digital Marketing Analyst (Administrative Analyst/Specialist Exempt I)

Position Summary

Join SDSU as a Philanthropic Digital Marketing Analyst and help shape the future of our alumni engagement and giving initiatives!

Key Responsibilities:

• Effective Communication: Facilitate clear and engaging communication about SDSU's brand, alumni community, and campus events.


• Strategic Collaboration: Work with campus partners to develop innovative marketing strategies that align with SDSU's goals and values.


• Project Coordination: Manage project timelines, deliverables, and milestones to ensure the successful execution of partnership initiatives.


• Digital Campaign Execution: Lead digital solicitation, engagement, and stewardship tactics to support annual giving efforts and establish recent graduate giving strategies.


• Campaign Development: Oversee the planning, launch, and reporting of initiatives such as the SDSU Day of Giving and recent graduate philanthropy outreach, utilizing various digital platforms including email, social media, and mobile applications.

Why Join Us?

• Impactful Work: Play a crucial role in strengthening alumni relationships and enhancing fundraising efforts that support SDSU's mission.


• Innovative Environment: Collaborate with a dynamic team that values creativity and new ideas in marketing strategies.


• Professional Growth: Gain valuable experience in digital marketing within the higher education sector, with opportunities for professional development and advancement.


• Community Engagement: Contribute to a culture of philanthropy that fosters a strong sense of community among alumni and current students.

If you're ready to make a difference and elevate SDSU’s marketing efforts, apply now to join our team!

Position Information

• This is a full-time (1.0 time-base), benefits eligible, permanent/probationary position.


• This position is designated as exempt under FLSA and is not eligible for overtime compensation.


• Standard SDSU work hours are Monday – Friday, 8:00 a.m. to 4:30 p.m., but may vary based on operational needs.  


• This position is approved for partial telecommuting with onsite work in San Diego.

Department Summary

University Relations and Development (URAD) advances SDSU’s mission through strategic priorities like becoming a premier public research university, fostering resilience, promoting equity and inclusion, and centering students.

URAD builds lasting relationships with alumni, parents, donors, students, and the community to generate private support for diverse programs. It offers services in stewardship, events, gift administration, and communications.

In 2023-2024, URAD raised $131.9M, awarded 2,251 scholarships, and welcomed 5,006 first-time donors.  The latest fundraising success can be credited to the university’s goal of building a world-class university campus, research center, and multi-use stadium in Mission Valley; all serving higher education, the public good, and the community’s goals and aspirations.

Diversity, Equity and Inclusion:

University Relations and Development at San Diego State University is committed to upholding, as a foundational belief, a supportive working environment of inclusion that values, honors, and respects, all members of our team and the University community.

We strive to engage in and promote the fair and equitable recruitment and training of URAD staff members, develop meaningful relationships with all groups in our diverse campus community, and share philanthropic stories that highlight the impact of and opportunity for diverse giving by our SDSU community.

University Relations and Development firmly believes that an inclusive environment facilitates critical and creative thinking, and that differences in identities, values, beliefs, and perspectives are fundamental to our mission of generating philanthropic support for the university and its student body.

Within University Relations and Development, the term diversity implies a respect for all and an understanding of individual differences and other characteristics protected by applicable state or federal law, so that all members of the community are treated at all times with dignity and respect.

We value diversity and inclusion in the working environment and believe it is vital to the fulfillment of the university’s mission.

For more information regarding the University Relations and Development Department, click here.

Education and Experience

Entry to this classification requires general knowledge and skills in the applicable administrative and/or program field with a foundational knowledge of public administration principles, practices, and methods. This foundation would normally be obtained through a bachelor's degree and/or equivalent training and administrative work experience involving study, analysis, and/or evaluation leading to the development or improvement of administrative policies, procedures, practices, or programs.

Key Qualifications

• Experience in fundraising or annual giving, preferably within an educational or nonprofit setting.


• Proven ability to manage multiple projects and timelines effectively.


• Knowledge of marketing and fundraising best practices, including understanding donor behavior.


• Excellent verbal and written communication skills, with strong interpersonal abilities.


• Strong skills in project management.

Licenses/Certifications Required

Valid California driver’s license within 10 days of hire.

Compensation and Benefits

Starting salary upon appointment is not expected to exceed $5,000 per month. 

Salary placement is determined by the education, experience, and qualifications the candidate brings to the position, internal equity, and the hiring department’s fiscal resources.

San Diego State University offers a rich benefits package that constitutes a major portion of total compensation. For more information regarding SDSU benefits, please click here.

CSU Classification Salary Range: $4,598 - $8,318 per month. 

Diversity and Community at SDSU

At SDSU, our diversity gives us power and benefits every single member of our community. 

Through our commitment to equity and inclusion, we encourage all members of our community to purposefully learn from one another through open and respectful dialogue and responsible engagement.  For more information, click here.

Principles of Community

At San Diego State University, we are a community of diverse individuals who have and represent many perspectives, beliefs and identities. This diversity lends our community strength, and we commit to creating and sustaining an inclusive and intellectually vibrant environment that benefits all members of our university. 

SDSU’s Principles of Community is an aspirational statement that is intended to evolve over time. The statement reflects the ideals we are encouraged to uphold in our interactions with one another. 

Supplemental Information

Initial review of the required application materials, including cover letters and resumes, will begin on November 19, 2024. To receive full consideration, apply by November 18, 2024. The position will remain open until filled.

The person holding this position is considered a ‘mandated reporter’ under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment. 

San Diego State University is not a sponsoring agency for staff or management positions (e.g., H-1B visa). Applicants must currently be authorized to work in the United States on a full-time basis. Offers of employment are contingent upon the presentation of documents that demonstrate a person's identity and authorization to work in the United States, which are consistent with the provisions of the Immigration Reform and Control Act. 

A background check (including a criminal records check) must be completed satisfactorily and is required for employment. SDSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current SDSU employee who was conditionally offered the position.

SDSU is a smoke-free campus. For more information, please click here.

SDSU is an Equal Opportunity Employer that considers all qualified candidates for employment and does not discriminate on the basis of race, religion, color, ancestry, age, disability, genetic information, gender, gender identity, gender expression, marital status, medical condition, national origin, sex, sexual orientation, covered military and veteran status, or any other protected characteristic or status. Reasonable accommodations will be provided for qualified applicants with disabilities who request an accommodation by contacting Livia Peeples at lpeeples@sdsu.edu.