R&D Marketing Analyst

Blommer has been providing delicious, high-quality chocolate and cocoa products to customers since 1939. Built as a family business, we are continuing to grow and are looking for motivated and reliable associates to help in our mission of Bringing Chocolate to Life!

The Marketing Analyst will enable data-driven insights to drive marketing success via data gathering and analysis across the organization and the industry. The analyst will also design metrics to measure and track campaign effectiveness, customer retention, lead conversion, new product launches, and all other marketing initiative ROIs.

Essential Duties and Responsibilities:

• Gather and analyze key market segment trends, growth drivers, market sizing, target customers and product applications, with relevance to Blommer strategic initiatives; generate category insights and report out to internal stakeholders.
• Perform ad hoc market studies to support marketing, sales, and R&D partners as well as executive team in various internal and external projects; support the design and launch of consumer studies, as well as the data syndication and consumer insights generation.

• Program content push, customer engagement emails and campaigns in CRM; monitor KPI and effectiveness
• Gather and syndicate data from internal databases and assets for various marketing and company strategic planning projects
• Maintain and enhance strategic product line dashboards and send out reports to both internal and external stakeholders
• Develop and maintain dashboards in Power BI, by product lines and market segment to show live sales and performance metrics
• Follow up leads from customer engagement and business development perspectives, research, qualify, and assign leads in CRM; help generate content and messaging to promptly respond to leads right after events/engagement/tradeshows either
• Maintain marketing intranet to ensure accurate and updated content
• Other responsibilities as identified by the sales and marketing leadership teams

Physical Requirements:

• General office environment and occasional work in physical or remote team meetings, trade shows, and customer events

Performance Expectations:

• Properly use the internal and external databases & systems available to you, and proactively offer potential additions and improvements as identified. 
• Produce high-quality, appropriate audience-facing written communication free of grammatical and formatting errors. 
• Understand food industry jargon, key players in each market segment, and Blommer capabilities across the network.
• Ability to manage multiple timelines and projects simultaneously throughout different stages in the process with strong collaboration skills   
• Support and foster the established company culture, including thinking creatively to efficiently solve problems.  
• Collaborate and work directly with a variety of roles, departments & personalities, communicating clearly and resolving conflict as necessary. 
• Maintain a mindset of continuous professional development, including building and maintaining subject matter expertise; sharing and exchanging ideas to elevate each team member is expected.  

Skills and Work Experience Requirements:

• Three plus years’ industry experience in consumer products, food and beverage, or related fields.
• Strong analytical skills: proficiency in data analysis techniques like statistical analysis, regression analysis, and hypothesis testing. 
• Data visualization skills: ability to present complex data in clear and insightful visualizations using tools like Tableau or Power BI. 
• Proficiency in marketing analytics tools: familiarity with web analytics platforms like Google Analytics, social media analytics tools, and marketing automation software (Salesforce). 
• Communication skills: excellent written and verbal communication skills to effectively present findings and recommendations to stakeholders. 
• Business acumen: understanding of marketing principles, business objectives, and market dynamics.
• Proficient in Microsoft Office suite – Teams, Excel, PowerPoint.

Position Title: R&D Marketing Analyst

Reports to: Product Line Manager

Location - Remote

Pay Range: $80,000-$92,000 

Benefits: Blommer understands that our employees are our biggest assets. With this in mind we offer a generous benefits package.

• Health, Dental & Vision- eligibility begins day 1 of hire!
• 401(K)
• Pet insurance
• Tuition reimbursement
• 10 pounds of free chocolate for your birthday

Blommer Chocolate Company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.