SALARY RANGE: $69,100.00 - $95,050.00
GROWMARK is an agricultural cooperative serving almost 400,000 customers across North America, providing agronomy, energy, facility engineering and construction, and logistics products and services, as well as grain marketing and risk management services. Headquartered in Bloomington, Illinois, GROWMARK owns the FS trademark, which is used by its member cooperatives. GROWMARK also owns and operates SEEDWAY, the largest full-line seed company in the United States. More information is available at growmark.com.
PURPOSE AND SUMMARY STATEMENT
Under the direction of the Sr. Manager, Talent Acquisition & Member Employment, oversees GROWMARK’s recruiting marketing efforts through the development of web, print, social & digital content. Develops measurements and tracking methods to report on Recruiting KPI’s. Executes key talent acquisition projects and priorities.
ESSENTIAL JOB FUNCTIONS
Owns the recruiting social media strategy, including content calendar development, campaign execution, and performance tracking across LinkedIn, Glassdoor, and Indeed. Monitors and manages employer reputation on review platforms.
Manages Career Site Builder (RMK) module and serves as administrator to keep up to date content and changes as needed. Leads the design and strategic direction of external & internal company career pages for optimized user experience.
Leads the integration of the GROWMARK Employment Value Proposition (EVP) across all candidate touchpoints, ensuring consistent messaging in job postings, career site content, social media, and recruiting collateral. Collaborates closely with the Field Recruiting team to cascade EVP messaging and associated resources throughout the GROWMARK System, ensuring alignment and consistency across all recruiting channels and audiences. Coordinates the design and implementation of internal and external recruiting collateral with internal marketing and design teams, utilizing a variety of media, including digital, social, web, and print.
Evaluates and reimagines the GROWMARK employment brand strategy across all candidate-facing platforms and recruiting tools.
Leads ongoing audits and assessments of brand consistency, messaging effectiveness, and visual identity across job boards, career sites, social media, and digital recruiting assets.
Collaborates with cross-functional HR & Communications teams for the development of recruiting marketing content