Sales & Marketing Data Specialist

About The Villages Health

The Villages Health is a patient-centered primary care driven, multi-specialty medical group with over 700 team members. Our unique care model gives us both the time and resources to truly care for our patients, along with a company culture that supports a healthy work-life balance for our team members. Our purpose, mission and vision is to empower Villagers and the surrounding communities to live out their dreams by keeping them healthy and healing them quickly. Together, we are changing the way healthcare is delivered and are making a positive difference in the lives of our patients and the communities we serve. In doing so, The Villages Health is creating America’s Healthiest Hometown. 

Our Full-time Benefits

Medical, Dental & Vision Insurance | Matching HSA & 401k | PTO & Paid Holidays | The Villages Charter School Eligibility | & much more!

Hiring Event

Please bring your resume and join us:  

• Friday, November 15th from 9:30 AM to 1:30 PM at Lake Deaton Care Center (779 Kristine Way, The Villages, FL 32163) – RSVPs are encouraged through Eventbrite at https://bit.ly/4fUweaY

Responsibilities:

Reporting to the Sales & Community Outreach Manager, the Sales & Marketing Data Specialist is responsible for delivering data tracking that supports the ROI of multi-channel campaigns. Additionally, this role will assess competitive market trends to guide strategic decisions

Duties and Responsibilities may include, but are not limited to: 

• Utilize Salesforce CRM and other tools to evaluate marketing return on investment (ROI).
• Analyze, monitor, and report on sales, marketing, and community outreach performance.
• Assist with SEO, Google Ads, retargeting, and other digital channels to improve conversion rates.
• Stay updated on market and sales trends, including competitor activity and import/export data on competitive materials, and provide insights to Sales and Marketing leaders.
• Develop and implement a comprehensive SEO (Search Engine Optimization) strategy.
• Manage search engine optimization (SEO) efforts for thevillageshealth.com.
• Monitor and interpret Google Analytics data to inform and guide marketing strategies.
• Analyze data using statistical methods to identify trends and patterns.
• Set up phone number tracking using Call Rail and integrate it with Salesforce.
• Generate and analyze reports from various platforms to gain insights on ROI.
• Attend meetings with designated teams to ensure CRM alignment. Perform other duties as assigned. 

Education/Experience Requirements:    

• Proficiency and experience with Salesforce CRM is required. Should understand use of Salesforce to support sales, marketing, and community outreach.
• Bachelor’s degree in marketing, communications, journalism or related field preferred, or 2 years equivalent experience in related field.
• Successful work experience in a sales and marketing department role.
• Strong communication and time management skills.
• Strong computer and organization skills.
• Proficiency in Microsoft 365, especially in Excel.
• Proficiency in SEO tools such as Google Analytics.
• Proficiency and experience with Salesforce CRM with understanding of Salesforce to support sales, marketing, and community outreach.
• Ability to decipher data and provide relevant information in a comprehensive way.
• Ability to operate independently.
• Ability to research, access, and compare data resources online.
• Convert data and findings into tables, graphs and written reports and present to Sales & Marketing leaders.
• Knowledge of call tracking software and its applications.
• Knowledge of AI add-ons and extensions.