SWBC is seeking a talented individual to advance marketing analytics by transforming data into actionable insights that fuel growth and measurable business outcomes. This high‑impact role sits at the intersection of digital innovation, data intelligence, and marketing strategy—and your proactive insights will empower the marketing leadership with the clarity needed to optimize campaign performance, maximize unit economics, and expand revenue growth.
Why you'll love this role:
In this role, you will join a collaborative marketing organization that partners closely with business leaders and cross‑functional teams to collectively maximize community interactions and business outcomes, with data-informed recommendations that unlock solutions and strategies for SWBC clients and prospects. With data-driven alignment between marketing and sales, you’ll become a trusted advisor for data‑driven decision‑making and proactive recommendations to maximize sales strategies. This role values clear methodology, proactive problem‑solving, and strong collaboration. You will own the data strategy within the marketing measurement ecosystem and directly influence how data powers strategy, optimization, and business impact.
Essential duties will include the following:
- Partner with executive stakeholders, marketing leadership, and cross‑functional teams to deliver data‑driven insights that guide performance measurement, optimization, and decisions.
- Champion analytics innovation by enhancing data capabilities, supporting digital transformation, and evolving how marketing leverages data to drive growth.
- Build, manage, and optimize robust analytics across omnichannel marketing campaigns, MarTech platforms, CRM systems, and databases.
- Implement and continuously improve conversion tracking and data collection using GA4, Google Tag Manager, 3rd party ad pixels, including enterprise‑grade schemas and taxonomy.
- Deliver insightful reporting and analysis across weekly, monthly, and ad hoc cadences, including campaign effectiveness, ROI, attribution, and pipeline forecasting.
- Analyze full‑funnel marketing performance to identify trends, optimize conversion and engagement, and improve channel efficiency.
- Design and maintain best‑in‑class dashboards using Data Studio (Looker), Power BI, Tableau, or similar tools to provide clear and actionable performance visibility.
- Develop and refine key audience segments for targeting and personalization using behavioral, CRM, and campaign data.
- Ensure data quality, governance, compliance, and adherence to benchmarks and industry best practices while promoting a test‑and‑learn culture through experimentation and mentorship across the marketing team.
Serious candidates will possess the mini