Search Marketing Analyst at GracoRogers, Minnesota, United States — full-time

Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. What does that mean? Well, we pump peanut butter into your jar, and the oil in your car. We glue the soles of your shoes, the glass in your windows and the screen on your phone. We spray the finish on your vehicle, coatings on your pills, the paint on your house and texture on your walls. Graco is part of your daily life.

The Search Marketing Specialist will manage and optimize our paid search and marketplace campaign. This role will focus on developing data-driven campaign strategies that drive brand visibility, lead generation, and sales growth. Work closely with various teams to ensure that our paid search efforts align with our SEO strategies and business objectives.

What You Will Do at Graco

Strategic Digital Advertising Budget Management

Manage and optimize significant media budgets across multiple social media channels and campaign types.

Work closely with the SEO team to provide regular insights on conversion trends and performance metrics to leadership.

Make data-driven recommendations for budget shifts and reallocations to maximize ROI.

Develop and maintain a flexible budget strategy that can quickly adapt to changes in campaign performance.

Full-Funnel Campaign Management

Design and execute comprehensive campaigns that address all stages of the purchase journey—awareness, consideration, purchase, and post-purchase retention—while optimizing each campaign to meet desired KPIs.

Tailor strategies and tactics to ensure effective messaging and engagement at each stage, utilizing a mix of digital channels.

Perform in-depth keyword research, create compelling ad copy, and configure campaign