DescriptionPOSITION SUMMARY:
We are seeking a Senior Business Analyst to play a pivotal role in the design phase of a large-scale, end-to-end platform transformation built on Salesfsorce. This is not a traditional business analyst role. We need someone who brings a product thinking mindset: someone who analyzes current-state processes with rigor, evaluates how Salesforce’s native capabilities can reshape those processes, and translates findings into clear, defensible decisions that improve the end user experience.
You will work at the intersection of process redesign, platform capability analysis, and user experience; partnering closely with UX, product, and operations stakeholders to define future-state workflows grounded in what Salesforce does out of the box. You challenge legacy assumptions, surface what’s possible through the platform before reaching for custom development, and bring analytical depth to all conversations. Critically, you are comfortable producing your own high-fidelity mockups and user flow visualizations using modern and AI-assisted design tools. And you know when a concept needs a dedicated UI designer versus when you can drive it yourself.
You will contribute meaningfully to user stories and functional documentation, in close partnership with a Product Owner and product team who hold final ownership of the backlog.
ACCOUNTABILITIES:
Process Analysis & Redesign: Analyze current-state processes end-to-end, identifying inefficiencies, redundancies, and gaps,and develop future-state recommendations grounded in Salesforce’s out-of-the-box capabilities. Bring a data-informed perspective to process redesign: quantify pain points, model scenarios, and make the case for change.
Salesforce Capability Mapping & Fit-Gap Analysis: Evaluate business needs against native Salesforce functionality to determine where OOTB capabilities solve the problem versus where custom development is genuinely necessary. Own the fit-gap analysis for design sessions and translate findings into actionable recommendations for the product and architecture teams.
Prototyping, Mockups & UX Judgment: Produce clear, usable mockups of future-state screens and user flows independently ,using modern design and AI-assisted tools (e.g., Figma, Miro, Balsamiq, Galileo AI, Magician, or equivalent),without waiting for a UI designer to make the concept tangible. You know how to get a design to a high enough fidelity that stakeholders can react to it and end users can test it. Equally important, you can identify where a concept has design complexity that warrants dedicated UI design investment, and make that case clearly to the product team. When a UI designer is available, you collaborate and hand off effectively. When one isn’t, you don’t stop moving. Also build or configure lightweight Salesforce demonstrations: flows, layouts, page configurations, t