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"At CWT, people are extraordinary and make the best team."
My journey. My CWT.
Jie (Sylvia) Tian, Business Intelligence Analyst Marketing & Enterprise Strategy
Position Purpose Come join the Analytics team at CWT responsible for strategic data analysis to drive growth and profitability. As a part of the Strategy and Commerce Business Insights team you will work on analysis and reporting to enhance customer experience, improve marketing effectiveness, customer satisfaction and product adoption rate. You’ll have the opportunity to leverage your analytic abilities and influence key stakeholders across our Strategy and Commerce team. The Customer Experience and Business Insight team works with the business in APAC, EMEA, LATAM and Americas regions. This is a great opportunity for analytical self-starter who likes to work independently and is passionate about data driven business decisions.
The Sr. Business Data Analyst's primary responsibilities are to develop data sources and tools to enable monitoring and analysis of business trends for our Strategy and Commerce organization. You'll be responsible for determining how to best utilize data from internal systems and third party providers and drive reporting efficiency across the Strategy and Commerce organization. Additionally, you'll manage and develop reports and business models that drive product penetration across CWT’s client base.
This is an opportunity to work with global team with headquarter offices located in London, Paris and Minneapolis.
Position Responsibilities
- Partner with business to develop metrics, dashboard/scorecard/reports for insights and data visualization
- Perform strategic analysis of business problems to identify and evaluate options/alternatives
- Develop KPI reporting for continuous improvement initiatives
- Mine complex voluminous data to identify trends and patterns to support business goals (revenue, retention, adoption etc.)
- Train and /or mentor other team members, peers and customers as appropriate
- Identify process improvements and facilitate reengineering of business process, leveraging industry leading practices
- Automate the existing data manipulation and reporting processes using tools like python and R
- Partner with Digital marketing team to A/B test the website changes
- Conduct in depth data analysis to support business initiatives to foster data driven decision making
- Prepare training materials and conduct training activities for system end users
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