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The Best Players Need the Best People.
The Senior Data Analyst, Media Analytics is responsible for delivering actionable insights and analytical support across the PGA TOUR’s media business. This position serves as a key contributor in measuring media performance across Domestic and International television, streaming, digital, social, and emerging distribution platforms. The role transforms complex datasets into meaningful business intelligence that informs strategic decision-making, optimizes performance, and supports the growth of the PGA TOUR’s media portfolio.
This position partners closely with Media Strategy, Distribution, Digital, Commercial, Research, and Technology teams to develop reporting solutions, identify trends, evaluate performance, and support business initiatives through data-driven analysis. The Senior Data Analyst plays an important role in ensuring data accuracy, reporting consistency, and scalable analytics processes across the media organization.
Qualifications
Bachelor’s degree in Statistics, Mathematics, Economics, Computer Science, Business Analytics, Data Science, or a related field; or equivalent combination of education and professional experience.
Five or more years of experience in data analytics, business intelligence, data science, or related analytical roles.
Experience analyzing large datasets and delivering actionable business insights, Experience supporting data warehouse environments and ETL processes preferred
Experience developing dashboards, visualizations, and reporting solutions, Experience working with databases and data querying tools such as SQL.
Strong analytical, critical thinking, problem-solving skills, written and verbal communication skills with the ability to communicate technical concepts to non-technical audiences.
Experience using analytical and reporting tools including Tableau, Power BI, Amazon QuickSight, or similar platforms. Experience using Python, R, or other analytical programming languages preferred
Ability to manage multiple priorities and work effectively in a collaborative environment.
Experience working with television, streaming, digital, social media, or audience measurement data preferred
Familiarity with Nielsen, Comscore, YouGov, or similar media measurement platforms preferred
Experience with cloud-based analytics and reporti