Looking for a Senior Digital Marketing Analyst to own our paid lead generation engine in the U.S. and help us scale it further.
This role is exciting for a few reasons. Zen is working on a truly important mission — we empower schools and teachers to give every child an inspiring education. We have a high energy team that is passionate and capable, and we're growing at 3x YoY. That growth is super energising and comes with so many opportunities to learn and grow.
You'll be joining a small but established marketing team in Vancouver at a really interesting moment — we're already generating 12,000 teacher leads per month, and we're just getting started.
If you're someone who loves digging into data but also has the instincts and creativity to know when the numbers only tell half the story — this might be the role for you.
What are we building and why?
Getting the right teacher into the right school at the right time is one of the most important — and most broken — problems in education. Schools are spending billions on it. We're fixing that.
Since 2017, Zen has saved schools over $50 million, and we're growing fast — 3x year-over-year in the U.S. Paid lead generation is one of the core engines behind that growth, and this role sits right at the centre of it.
What do you actually do?
Own paid campaigns & performance
- Plan, execute, and continuously optimise paid lead generation campaigns - primarily job boards, with expanding scope into Google Ads and Meta.
- Job boards like Indeed aren't just a bidding game - there's real craft to getting them right. You'll develop that instinct alongside the analytical rigour to back it up.
- Test creatives, targeting, and strategies constantly to find what works and double down on it.
Turn data into decisions
- Dig into campaign data and come out with insights that actually change what we do next.
- Run structured A/B tests to improve conversion rates and bring down acquisition costs over time.
- When the data doesn't have the answer, use good judgment to fill the gap.
Think ahead
- Spot new growth opportunities before they're obvious - new channels, new tactics, new angles.
- Feed into budget planning, forecasting, and broader marketing strategy.
- Keep a close eye on what competitors and the wider industry are doing.
Work closely with the team
- Partner with Operations, Sales, and Product to make sure campaigns connect to what the business actually needs.
- Share clear, honest performance updates with senior leadership - the good and the bad.
- Work alongside one oth