DescriptionSignature Aviation is the world’s leading private aviation services network, delivering trusted, high-touch experiences and essential infrastructure across a global footprint. With more than 200 locations in 27 countries, Signature supports a diverse range of business and private aviation customers through an integrated platform of facilities, services, and technology.
The Digital Marketing Senior Analyst is responsible for driving high-intent traffic, improving search visibility, and increasing conversion through Signature’s website and third-party directories. This role owns the strategy and execution of SEO, on-site personalization, and digital content optimization to capture demand earlier in the planning cycle and guide customers toward digital booking.
The role focuses on turning digital presence into a measurable growth engine through improved discoverability, relevant content, and personalized web experiences. This role leverages AI-driven insights and tools to enhance search performance, accelerate content development, and deliver more effective on-site personalization.
ResponsibilitiesSEO & Organic Growth Strategy
- Develop and execute a global SEO strategy to increase visibility across priority markets, services, and locations
- Identify and prioritize high-value keywords aligned to customer intent (flight planning, FBO selection, services)
- Optimize on-page, technical, and local SEO performance across the website
- Monitor rankings, traffic, and conversion performance, and continuously refine strategy
- Leverage AI tools to identify keyword opportunities, content gaps, and optimization strategies at scale
Website Personalization & Conversion Optimization
- Define and own web personalization strategy across the website, including anonymous and known user experiences
- Leverage behavioral, location, and CRM data to deliver dynamic, relevant content and offers
- Incorporate AI-driven recommendations and predictive insights to deliver more relevant, real-time website experiences
- Partner with CRM and Digital Experience teams to activate audience segmentation and dynamic content
- Optimize landing pages and user journeys to improve engagement and conversion
- Lead A/B testing and experimentation to continuously improve website performance
Content Strategy (Website-Focused)
- Develop and manage website content strategy aligned to customer journeys and search intent
- Ensure content is optimized for SEO, relevance, and conversion
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