Senior Digital Marketing Analyst

At J&L Marketing we create tools, digital campaigns, and events that enable businesses to maximize sales. J&L Marketing was recently awarded Google’s Highest tier:  Google Premier Status.  This accomplishment is earned by only the country's top 3% of Ad Agencies.  J&L Marketing is seeking a Senior Digital Marketing Analyst to join our team who listens intently, concepts quickly, creates with a purpose, executes with thoroughness, and analyzes data like a scholar.  

Our ideal Senior Digital Marketing Analyst loves data and can innovate, analyze, and optimize digital campaigns while providing first-class support to our clients and colleagues. We are looking for talented, motivated, and highly collaborative individuals to bring expertise and a forward-thinking approach to our team. 

To be successful as a senior digital marketing analyst, you should have strong technical skills and be able to present actionable insights to inform digital marketing strategies. A top-notch senior digital marketing analyst should also have excellent analytical skills, be detail-oriented, and work well within a team while leading and mentoring other analysts. 

Senior Digital Marketing Analyst Responsibilities: 

• Manage and act as key advisor on Google Analytics, PowerBI, and other reporting tools to analyze and identify opportunities for improvements.
• Perform end-to-end analyses that identify key drivers of emerging trends to drive digital marketing efficiencies and optimizations and deliver actionable next step recommendations to partners.
• Perform complex, comprehensive analyses and provide expert advice on various topics, while providing timely and accurate information to key stakeholders to fuel data-driven decisions
• Provide guidance and recommendations for success measures, KPI strategy, and product health measures across multiple product teams.
• Guide stakeholders in crafting a measurement strategy for their area and support their analytics needs to enable data driven decision making.
• Engage stakeholders through storytelling that connects the data collected to the stakeholder objectives, told in a concise organized fashion.
• Mentor, coach, and encourage less senior analysts to advance their skillsets and competencies
• Must be able to perform the essential job functions of this position with or without reasonable accommodation

Senior Digital Marketing Analyst Qualifications: 

• Bachelor’s degree in Marketing, Advertising, or a related field is required (equivalent professional experience may be considered in place of a degree) 
• 3+ years of Google Ads and Microsoft Ads experience 
• 3+ years of Google Analytics experience 
• 3+ years of Meta Advertising experience 
• Expert using data visualization tools
• Expert using Google Tag Manager.
• Google Ads Certifications required
  • Paid Search
  • Display
  • Discovery
  • Video
  • Shopping
• Experience in a deadline-driven environment 
• Strong analytical thinker, driven problem solver, and a curiosity to understand the why as well as the what.

Benefits:

• Remote Work Opportunity Will Be Considered Based On Experience
• Competitive Salary
• Health, Dental, Vision, and Disability Insurance
• Company Paid Life Insurance
• Vacation, PTO, Sick Time, and Seven Observed Holidays
• Fun and Professional atmosphere
• 401k With Company Match

Please Note:  

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To ensure that you are communicating about a legitimate job opportunity at J&L Marketing, you are encouraged to apply directly through our website.  J&L Marketing, Inc. will not be held liable or responsible for any claims, losses, damages, or expenses resulting from job recruiting scams.  If you believe you are a victim of fraud resulting from a job recruiting scam, please contact your local authorities and/or the FBI through the Internet Crime Complaint Center at:  https://www.ic3.gov/.