As a Senior Financial Analyst, E-Commerce, you will serve as a trusted finance business partner to assigned business unit leaders, proactively identifying risks, opportunities, and actionable insights that influence strategic decisions at Sun Day Red. You will play a key role in monthly forecasting and annual budgets for SDR's E-Commerce business.
While at SDR you will have the opportunity to develop your skill set, think strategically about complex challenges and drive success for a fast-paced, high-growth business. The individual will be essential in financial analysis, modeling and evaluation across departments to keep the business on track to meet its financial goals. This is a perfect opportunity for an individual who is detail-oriented, technically capable and efficiently delivers a quality work product in a rapidly growing and dynamic environment. This role will report into the Senior Manager, Finance.
Essential Functions and Key Responsibilities:
- Develop and present financial analyses, scenario models, and variance insights to business unit leaders, connecting the numbers to operational drivers and recommending specific actions — while partnering with Finance leadership on higher-level strategic recommendations.
- Build effective working relationships with cross-functional stakeholders at the manager and director level, proactively surfacing trends, risks, and opportunities through regular business reviews rather than waiting for ad hoc requests.
- Analyze and maintain the monthly E-Commerce model to capture the rapidly growing and changing E-Commerce business.
- Build and maintain driver-based models that decompose Net Sales into traffic, conversion rate, AOV, units per transaction, and return rate, and tie marketing spend to ROAS, CAC, and contribution margin after marketing.
- Play a key role in monthly variance analysis for E-Commerce Sales and Margin, reporting findings for Monthly Business Reviews.
- Prepare and present weekly and monthly reporting to the SDR team on DTC sales and margin performance.
- Lead monthly reforecasts for E-Commerce Operating Expenses, working with SDR leadership to deliver accurate forecasts understanding risks and opportunities.
- Work actively with business partners through the month-end close process, conducting accurate and informative variance analysis.
- Contribute analysis and commentary to Monthly Business Reviews for both SDR and TaylorMade executives.
- Participate in ad hoc financial projects and initiatives as required, providing analytical support and guidance to achieve desired outcomes.
- Stay informed about industry trends, regulatory changes, and best practices in financial analysis, incorporating relevant insights into business strategies.
- Utilize reporting tools (Domo, Excel, Business