Senior Growth and Marketing Analyst at Better-Health-Group in Florida, United States

Senior Growth and Marketing Analyst at Better-Health-GroupFlorida, United States — full-time

Overview

Our mission is Better Health. Our passion is helping others.

What’s Your Why?

Are you looking for a career opportunity that will help you grow personally and professionally?
Do you have a passion for helping others achieve Better Health?
Are you ready to join a growing team that shares your mission?

Why Join Our Team: At Better Health Group, it’s our commitment, our passion, and our culture that sets us apart. Our Team Members make a difference each and every day! They support our providers and payors, ensuring they have the necessary tools and resources to always deliver best-in-class healthcare experiences for our patients. We don’t just talk the talk - we believe in it and live by it. Be part of a team that shares your passion and drive, and start living your purpose at Better Health Group.

Responsibilities

Position Objective:

The Senior Growth and Marketing Analyst is responsible for advancing Better Health Group’s (BHG) growth analytics, reporting, and value demonstration capabilities. This role integrates strategic growth analysis with marketing attribution to evaluate and optimize the performance of BHG’s programs, strategies, and initiatives that drive profitable net growth. Serving as a key business partner to leadership, the individual delivers data-driven insights, ROI modeling, and campaign effectiveness reporting that inform strategic decision-making across the organization.

Essential Functions:

Growth & Strategic Analytics

Develop and measure the annual growth plan, producing accurate forecasts aligned with enterprise goals.
Design and maintain interactive dashboards (Power BI or similar) that track pipeline velocity, membership growth, conversion rates, and ROI.
Generate recurring and ad-hoc reports that translate complex data into actionable insights for executives and cross-functional teams.
Build and maintain ROI calculators, forecasting tools, and value models that support sales enablement and business development efforts.

Marketing Attribution & Campaign Performance

Evaluate marketing performance across all channels (digital, offline, and events) using KPIs such as cost per lead, conversion rates, and ROI.
Develop att