Overview
We are seeking a highly skilled Senior Marketing Analyst with 7–10 years of experience in enterprise B2B marketing analytics. This role is ideal for someone who thrives on turning complex data into actionable insights that drive lead generation, pipeline acceleration, and overall marketing performance. You’ll play a critical role in analyzing campaign effectiveness, guiding account-based marketing strategies, and advising technology-focused clients on how to optimize their go-to-market initiatives.
Key Responsibilities
Data Analysis & Modeling
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Apply advanced statistical methods to analyze marketing performance across demographic, firmographic, and behavioral data.
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Build predictive models to support B2B and ABM strategies.
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Ensure high-quality data preparation, cleansing, and transformation into meaningful insights.
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Conduct segmentation and market analysis to identify high-value accounts and decision-makers.
Campaign Optimization
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Evaluate campaign results and funnel performance to improve lead generation, engagement, and conversion.
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Use experimental design and multivariate testing to refine B2B marketing strategies.
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Deliver data-backed recommendations to improve ROI and campaign outcomes.
Reporting & Communication
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Design and maintain dashboards that track key KPIs and visualize marketing effectiveness.
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Present insights and recommendations to senior marketing and sales stakeholders.
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Translate technical findings into clear, actionable business strategies.
Strategic Guidance
Leadership
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Mentor at least one direct report, supporting their development in B2B analytics.
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Participate in global team leadership and development initiatives.
What You Bring