Senior Marketing Analyst at Loureiro Engineering Associates
Plainville, Connecticut, United States — full-time
Loureiro Engineering Associates is seeking a Senior Marketing Analyst to join our team in Plainville, CT.
In this role, you will lead the development of marketing campaigns, provide actionable insights to support strategic Business Development planning, and collaborate across departments to enhance performance tracking, refine targeting, and drive continuous improvement.
What You’ll Do
Create campaigns, presentation materials, and narratives to support Business Development efforts
Present data-driven recommendations to managers and senior leaders
Lead research on customer behavior, market conditions, and industry trends
Partner with marketing team to test and refine strategies
Oversee CRM reporting, workflows, and sales funnel
Monitor revenue KPIs across markets and established growth engines, including ROI, conversion rates, and cost-per-lead
Who You Are
Someone with advanced presentation and narrative development experience
Proficient in Google Analytics, CRM systems, and marketing automation tools
A strong collaborator and communicator
Strategic and business-minded
Experienced in manufacturing, industrial, utility, and/or public sectors (a plus)
What You Bring
Bachelor’s degree required; advanced degree in Marketing, or related field preferred
3–5 years of exper