Are you passionate about turning marketing data into meaningful insights that drive business decisions? We are looking for a detail-oriented and analytical Senior Marketing Data Analyst to join our team. In this role, you will support marketing performance analysis, reporting, and optimization efforts by leveraging data across multiple platforms and systems.
The ideal candidate is highly analytical, technically skilled, and able to translate complex data into clear, actionable insights for internal teams and leadership.
Key Responsibilities
- Analyze marketing performance data and provide actionable insights to improve campaign effectiveness and lead generation.
- Build, maintain, and optimize dashboards and reporting tools for leadership and marketing teams.
- Monitor and evaluate search marketing performance, trends, and KPIs.
- Manage and maintain data integrations across marketing and CRM platforms.
- Ensure data accuracy and consistency across reporting systems.
- Collaborate with marketing, admissions, and leadership teams to support strategic initiatives and decision-making.
- Utilize analytics platforms to identify opportunities for optimization and growth.
- Assist in tracking ROI, conversion metrics, and funnel performance.
Required Technical Skills
The ideal candidate will have strong technical and analytica