Humana’s Marketing organization is seeking a Senior Business Intelligence Engineer, Measurement Strategy & Marketing Performance to join the team. The Measurement Strategy & Marketing Performance role reports directly to the Director, Technology, Measurement, & Optimization, responsible for executing the measurement strategy for the organization and individual campaigns in alignment with organizational leadership and Humana standards. This role works closely with Marketing & Product Analytics teams to provide data-driven guidance for marketing efforts. The ideal candidate will have the ability to provide guidance on performance measurement, KPIs, test and learn plans, including A/B testing, to optimize campaign performance as well as the ability to gain deep insights into customer behaviors, market trends, and campaign performance.
Key Role Functions
Works with Campaign Manager and Campaign Strategy roles to define the measurement approach for each campaign
Works under the direction of the Technology, Measurement, & Optimization Lead to define the measurement strategy for the organization
Works with the Marketing & Product Analytics team, who provides detailed data and analysis, to determine how data analytics apply across campaigns and how the latest analytics to inform marketing efforts
Executes the testing efforts for the organization across customer segments and products to improve the effectiveness and efficiency of marketing campaigns and strategies
Conducts performance measurement of campaigns to determine how effectively they meet predefined goals and contribute to overall business objectives
Structures, processes, and interprets key metrics and performance levers for the omnichannel process, including campaign analytics, effectiveness of cross-channel content, and closed loop measurement and regularly makes recommendations for improvement
Required Qualifications
Bachelor's degree in marketing, business, finance, analytics or other related
5+ years of experience conducting marketing performance measurements
2+ years of project leadership experience
Experience with business intelligence platforms (e.g., Tableau, Power BI)
Experience analyzing data to solve a wide variety of business problems and create digestible data visualizations that drive strategic direction for executive level leadership
Ability to engage, educate, influence, and guide others at all levels on the power of data insights
Strong mathematical skills to analyze complex data sets of marketing performance and derive actionable insights
Highly proficient in excel & powerpoint, and possess excellent communication skills
Progressive levels of responsibility within a fast-paced marketing environment
Must be passionate about contributing to an organization focused on continuously improving consumer experiences
Preferred Qualifications
Master’s degree in marketing, Communications or Business
Advanced Degree in a quantitative discipline, such as Mathematics, Economics, Finance, Statistics, Computer Science, Engineering or related field
Familiarity with digital marketing platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud, etc.)
Prior health insurance industry experience
Understanding of marketing metrics and program measurement
Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.