Senior Marketing Data Analyst at ViamericasTijuana, California, United States — internship

Viamericas is a #1 ranked and licensed money transmitter offering international money transfer, bill payment, check processing and a variety of other services at thousands of agent locations across the United States, and 287,885 locations in 95 countries. At Viamericas, our ultimate objective is to help immigrants succeed and improve their lives by providing the highest quality financial services. We are always seeking TOP TALENT – experienced individuals who embrace our core values of respect, innovation, integrity and impact.

The Senior Marketing Data Analyst is responsible for transforming marketing, customer, agent, product, and geographic data into actionable insights that drive business growth, customer retention, operational efficiency, and strategic decision-making. This role develops and maintains dashboards, analyzes campaign and product performance, supports forecasting, identifies market opportunities, and delivers reporting for key marketing initiatives, including ViaMall. The position supervises a small team and partners closely with Marketing, Sales, Finance, Product, and Operations to improve business performance through data-driven decisions.

Duties and responsibilities

Build and maintain daily, weekly, and monthly reporting tools that track business performance across core money transfer, digital products, agents, corridors, geographies, customers, and key marketing programs.

Use Excel, SQL, Power BI, and other analytical tools to deliver accurate analysis, automated dashboards, metric reports, and data visualizations for Marketing, Sales, Finance, Product, Operations, and leadership teams.

Support forecasting and planning processes by analyzing historical performance, seasonality, market trends, campaign activity, and product adoption patterns.

Track, forecast, and measure the performance of marketing programs, communications, campaigns, and product adoption by geography, customer segment, agent, and channel. Build tools to evaluate ROI, business impact, and execution effectiveness.

Maintain clear data definitions, reporting logic, quality checks, and documentation to ensure dashboards and analyses are accurate, consistent, and trusted across business teams.

Monitor and analyze competitors’ pricing, distribution, market activity, promotional strategies, and available market-share indicators to identify risks, opportunities, and business implications.

Use mapping and geographic analysis tools to identify opportunity areas, evaluate agent coverage, analyze customer and demograp