About the team
Turo is looking for a Senior Data Analyst to join our Analytics team in San Francisco, partnering directly with the Global Owned Media team. In this role, you’ll turn customer data into practical measurement frameworks that help us market smarter and more efficiently. You will bring strong analytical rigor and commercial judgment to deepen customer engagement, evaluate promotional spend, and guide how we invest across our marketing portfolio.
What you will do
- Lead High-Impact Analysis: Take on our most important business questions and drive them from initial hypothesis to concrete recommendation. You’ll dig into complex data, isolate what matters, and deliver clear takeaways that guide business decisions.
- Drive Experimentation: Partner with marketing teams to design, run, and analyze A/B tests and holdout groups. You’ll measure true incremental lift, uncover how customers respond to promos and incentives, and help shape a testing roadmap focused on the highest-upside opportunities.
- Build Smarter Segmentation: Turn behavioral and transactional data into clear audience segments. You’ll guide personalized targeting and ensure messages reach users at the moments that drive the highest engagement and return.
- Shape Customer Data Infrastructure: Partner with MarTech, Engineering, and Product teams to define CDP tracking requirements, new user attributes, and data pipelines. You will help design the underlying data structures needed to power advanced lifecycle and personalization initiatives.
- Measure Retention & Lifetime Value: Analyze repeat behavior, churn, and long-term customer value. Your findings will guide budget allocation across segments and channels to drive sustainable growth.
- Communicate Insights & Align Teams: Translate technical analysis into straightforward recommendations for leadership. You’ll partner across Marketing, Business, Product, and Finance so everyone is aligned on how we measure marketing impact.
Your profile
- 4+ years in marketing, growth, or product analytics, ideally in tech or a two-sided marketplace.
- Experimentation track record: Hands-on experience designing, running, and analyzing A/B tests and increment