Data Analyst
Strategic Communications and Marketing
The University of Illinois Urbana-Champaign has many stories to tell. From groundbreaking research and innovation to educating the next generation of leaders, Illinois has a 150+ year tradition of making a significant impact across the state, nation, and world. The Strategic Communications and Marketing team brings these stories to life, connecting audiences with the university’s work through compelling content. We’re looking for a collaborative data analyst who can aggregate and analyze marketing data to provide insights for strategy and efficiency.
Job Summary
The Data Analyst provides comprehensive data to support decision-making, strategic planning, and assessment. This position collects, analyzes, and reports data from multiple sources. The Data Analyst interacts with internal and external constituents and serves as a representative of Strategic Communications and Marketing.
Duties & Responsibilities
- • Extract data from multiple advertising sources, websites, and databases to create reports and dashboards in PowerBI for responding to data requests.
• Verify data accuracy and resolve data issues.
• Maintain up-to-date documentation on projects, processes, and reports.
- • Analyze paid marketing performance to identify trends, explain results, and recommend improvements to audience targeting, messaging, channel selection, and budget allocation.
• Provide reports, analysis, and dynamic dashboards to support paid marketing decision making.
• Use appropriate applications and data to assist administrators, faculty, and staff in obtaining timely, accurate, and relevant information.
- • Design, develop, and maintain databases, PowerBI Dashboards, applications, data collection and reporting techniques to meet changing information needs; troubleshoot and resolve issues as needed.
• Work toward automating reports to allow time for additional analytics reporting needs.
Minimum Qualifications
• High school diploma or equivalent.
• Two (2) years of work experience in IT‐related functions such as hardware/software support, programming, network design, network engineering, IT systems integration, or closely related field. College coursework which includes Information Technology (IT), IT Management, Programming, IT systems, or a closely related discipline may be substituted as follows: 30 semester hours equals one (1) year, Associate’s Degree (60 semester hours) equals eighteen (18) months, 90 semester hours equals two (2) years, Bachelor’s Degree (120 semester hours) equals three (3) years).
• Demonstrated experience marketing data analysis and/or experience in generated data visualizations and reports (such as Power BI).
Preferred Qualifications