DescriptionWe’re looking for a data-driven thinker to join our team as a Marketing Data Analyst. In this role, you’ll turn fan, revenue, and marketing campaign data into actionable insights that support marketing, ticketing, partnerships, and fan engagement. You’ll help us better understand our audience, improve fan experiences, and support key business decisions through analysis, reporting, and research.
The Role at a Glance:
Fan & Campaign Analysis
- Analyze fan behaviour, ticket purchases, and campaign results
- Build models to improve segmentation, retention, and purchase prediction
- Support fan persona development and marketing personalization using purchase history, attendance patterns, social engagement, etc.
Reporting & Insights
- Create and maintain dashboards for ticketing, marketing, partnerships, and retail
- Track key metrics across digital, social, and email campaigns
- Collect data through Rider Programs, Community Events, and Fan Activations
- Evaluate performance to inform strategic improvements
- Provide focused recommendations for internal stakeholders
Marketing Automation & Performance
- Evaluate campaign performance using tools like Braze and Dash
- Support A/B testing programs to optimize messaging, conversions, and campaign performance.
- Track revenue and fan engagement driven by marketing campaigns
- Develop and maintain audience segmentation frameworks to support ticketing, marketing, partnerships, and fan engagement initiatives
- Build and manage target audiences using fan behavioral, transactional, demographic, and engagement data
- Partner with the Lifecycle Marketing Specialist to identify and activate audience opportunities for targeted campaigns and automated customer journeys
- Analyze audience performance and provide recommendations to improve targeting, personalization, retention, and conversion
- Support audience governance and data quality initiatives within marketing automation platforms
Survey & Research Insights
- Lead post-game and seasonal survey efforts
- Turn fan feedback into actionable recommendations
Digital Performance Insights
- Analyze website and mobile app user behavior, conversion funnels, and engagement trends
- Identify opportunities to improve fan experiences, conversions, and digital engagement
- Support testing and optimization initiatives through audience analysis, performance measurement, and reporting
A more detailed job description will be discussed throughout our recruitment process.
RequirementsWhat is Required to Be Successful?
- Bachelor's degree in Business Analytics, Statistics or a rel