Job Summary
This position supports all aspects of marketing and commercial activities for the Ancillary Product Portfolio, including Transfer Packs, Transfusion Sets, Freeze/Wash Solutions, manual processing equipment, and other related products. The Associate Marketing Analyst is responsible for driving portfolio performance through product strategy, market positioning, pricing, customer engagement, and growth initiatives that contribute to revenue, gross profit, and market share objectives. In addition, the role supports broader Blood Center marketing programs, including industry trade shows and conferences, digital marketing and social media activities, website and customer portal management, and the development of customer-facing promotional materials.
The role requires strong cross-functional collaboration with Sales, Clinical Education, R&D, Regulatory Affairs, Quality, Global Product Management, Manufacturing, Supply Chain, Contracts, Customer Service, and Technical Service. Success requires the ability to influence in a matrix environment, manage multiple priorities, navigate ambiguity, and execute complex business initiatives that deliver measurable results.
Salary Range: $55,000 - $65,000 per year
Final pay determinations will depend on various factors, including, but not limited to experience level, education, knowledge, skills, and abilities. Our benefits and programs are comprehensive and thoughtfully crafted to ensure our colleagues live healthy lives and have support when it matters most.
Responsibilities
- Responsible for supporting the commercial success of the ancillary product portfolio in the U.S.
- Develop an understanding of the product portfolio including current and future market trends, new to market products and product enhancements, and competitors.
- Support products throughout their lifecycle, including feasibility, development, commercialization, and post-commercialization, by assisting with customer requirement tracking, performance monitoring, and activities that contribute to sales and gross profit objectives.
- Work closely with Sales management to develop sales programs and reference accounts.
- Conduct continuous surveillance of the environmental landscape to assess and make recommendations for future product or service needs to help achieve business goals.
- Collaborate with sales, manufacturing, and supply chain, to ensure accurate and timely forecasting for product portfolio. Includes monthly analysis of key variances and market drivers to help improve forecast demand accuracy.
- Assist in evaluating pricing strategies and monitoring pricing performance to support portfolio sales and gross profit objectives.
- Work in collaboration with Global Product Management and R&D to prioritize and make go/no go decisions on new product developme