You’re sooo Benefit!
The Product Marketing Analyst supports informed decision-making by delivering accurate analysis and reporting for key product categories. By maintaining strong data governance and ensuring consistent management, this role guarantees reliable data for valuable insights. Through analysis, dashboard maintenance, and clear communication of findings, the Product Analyst helps teams understand performance, identify opportunities, and improve outcomes. They collaborate across departments to advance analytical projects and continually refine reporting processes. This commitment to efficiency and scalability ensures the organization’s reporting and analysis remain effective and adaptable.
What You’ll Do:
- Maintain, update, and refine product data classifications and taxonomy across all SKUs, including supporting new product launches, ensuring alignment with analytical needs, and collaborating with the operations team to understand system capabilities for strategic analysis.
- Oversee internal databases by conducting monthly refreshes, historical updates, and implementing data validation processes to ensure accuracy and completeness of industry and performance data.
- Implement process improvements to enhance the efficiency, accuracy, and scalability of reporting and analysis workflows.
- Execute and maintain analyses on key strategic categories and products, including monthly reporting, leveraging internal and external datasets (e.g., sales, NPD, market share) to identify trends and support business insights.
- Support complex, ad hoc, and exploratory analyses (ex: product opportunity analysis) by preparing datasets, conducting initial analyses, and developing visualizations to develop findings and identify insights.
- Pull, clean, and validate data across multiple sources, maintaining data structures and classifications, and supporting QA processes to ensure accuracy, consistency, and scalability of analysis and reporting.
- Translate data into clear insights and key findings to support recommendations and stakeholder decision-making.
- Build and maintain dashboards aligned to established frameworks, collaborating with technical teams to ensure data accuracy and timely delivery.
- Support cross-functional analytical initiatives by coordinating timelines, aligning inputs acro