Reporting to the Manager of Analytics, Budget, and Operational Excellence, the Marketing Analyst supports Loyola Marymount University's marketing, communications, and brand-building efforts through data analysis, reporting, dashboard development, and measurement strategy.
This role is responsible for transforming complex marketing data into clear, actionable insights that inform decision-making across the university's marketing and communications initiatives. The ideal candidate combines strong analytical and technical skills with a solid understanding of marketing performance, digital channels, and campaign measurement.
The position partners closely with colleagues across marketing, communications, enrollment marketing, web, social media, and external agencies to evaluate performance, optimize campaigns, and strengthen LMU's data-informed marketing culture.
Position Specific Accountabilities
Marketing Analytics & Measurement
- Measure and report on the performance of marketing and communications campaigns across digital and traditional channels.
- Develop and maintain dashboards, scorecards, and reporting frameworks that provide stakeholders with timely performance insights.
- Establish KPIs and measurement plans for campaigns, ensuring accurate tracking and data collection before launch.
- Monitor marketing performance and identify trends, opportunities, and areas for optimization.
- Conduct ad hoc analyses to answer business questions and support strategic decision-making.
- Develop benchmarks and performance targets using historical data and industry standards.
Data Management & Reporting
- Integrate and analyze data from multiple sources, including CRM platforms, web analytics tools, advertising platforms, social media channels, email marketing systems, and spreadsheets.
- Build and maintain automated reporting processes that improve efficiency and data accuracy.
- Ensure data quality, consistency, and governance across reporting environments.
- Support ongoing improvements to marketing analytics infrastructure and reporting capabilities.
Insight Development & Stakeholder Support
- Translate complex analyses into concise, actionable recommendations for non-technical audiences.
- Create executive-ready reports, presentations, and visualizations that clearly communicate performance and outcomes.
- Partner with marketing teams to interpret results and recommend strategies for improving campaign effectiveness.
- Serve as a trusted resource on marketing measurement, attribution, and analytics best practices.
- Provide research, data analysis, and reporting support for transformation initiatives across the EVP & COO portfolio as needed
Preferred Technical Skills