Overview
Join a high-performing team delivering enterprise Marketing, Sales, and Digital Experience solutions across Esri. This role partners with Marketing, Sales, and technology stakeholders to understand business needs, optimize processes, define requirements, and deliver solutions across CRM, marketing automation, customer data platforms, web and content management, analytics, and enterprise integrations.
The ideal candidate combines strong business analysis and process improvement skills with an understanding of marketing and sales operations, customer engagement, and enterprise applications. You will translate business objectives into scalable technology solutions that improve customer experience, enable data-driven decisions, streamline workflows, and support business growth.
Responsibilities
- Lead requirements discovery through stakeholder interviews, workshops, process reviews, document analysis, use cases, and workflow assessments
- Partner with Marketing and Sales stakeholders to understand business processes, challenges, objectives, and opportunities for technology enablement
- Translate business needs into clear functional requirements, user stories, acceptance criteria, process models, and solution specifications
- Analyze current-state and future-state processes and recommend improvements to campaign execution, lead and account management, customer engagement, reporting, and operational efficiency
- Support requirements across marketing automation, CRM, customer data platforms, campaign and journey orchestration, analytics, personalization, and digital experience applications
- Collaborate with business owners, product owners, architects, data teams, and engineers to define scalable solutions, integrations, and data flows across enterprise applications
- Facilitate prioritization, backlog refinement, roadmap planning, MVP definition, and alignment on business value and delivery scope
- Support data and reporting requirements, including customer and account data, audience segmentation, campaign performance, lead engagement, and marketing effectiveness
- Define requirements for integrations and workflows across platforms such as Salesforce, Adobe Experience Cloud, SAP, ServiceNow, and enterprise data platforms
- Work with web and content management teams to improve digital experiences, content workflows, customer journeys, and integration with Marketing and Sales systems
- Support data governance, privacy, consent management, and compliance requirements, including GDPR and integrations with platforms such as OneTrust
- Coordinate functional testing, integration testing, user acceptance testing (UAT), release readiness, and post-deployment validation
- Work in Agile delivery environments to manage requirements, facilitate sprint activities, resolve questions, and maintain alignm