• Lead analytics enablement for Retail and Commercial initiatives, including customer-centric growth, personalization, primacy, trigger-based acquisition, deposit growth, and segment activation.
• Own the generation, maintenance, enhancement, quality, and documentation of foundational datasets, field definitions, standardized metrics, segmentation logic, model inputs, and reusable analytical layers that support scalable execution and business continuity.
• Resolve data-integrity issues and automate or improve workflows to increase accuracy, efficiency, usability, and alignment with evolving business needs.
• Develop and enhance segment dashboards and analytical frameworks for opportunity sizing, prioritization, profitability, revenue and deposit growth, ROI, engagement, and initiative performance, delivering timely and actionable insights.
• Analyze customer behavior, product relationships, transaction patterns, channel usage, triggers, and unmet needs to identify acquisition, retention, cross-sell, and relationship-deepening opportunities and strengthen engagement and propensity models.
• Collaborate with Finance, Product, Segment, Technology, Data, Salesforce, and business teams to validate assumptions, align methodologies, modernize self-service data products, and conduct all work ethically and in compliance with laws, regulations, corporate policies, required training, and financial-crime controls.