ABOUT CHURCHILL DOWNS INCORPORATED
Churchill Downs Incorporated (“CDI”) (Nasdaq: CHDN) has been creating extraordinary entertainment experiences for more than 150 years, beginning with one of the most iconic and enduring events in sports and entertainment—the Kentucky Derby. Headquartered in Louisville, Kentucky, CDI blends a rich legacy with a forward-looking approach to growth. Through the acquisition, development, and operation of live and historical racing entertainment venues, the expansion of online wagering services and other technology businesses, and the ownership and operation of regional casino gaming properties, CDI offers diverse career opportunities across the country. Our success is driven by dedicated team members who are passionate about delivering exceptional experiences, embracing innovation, and helping shape the future of entertainment.
JOB SUMMARY
The Regional Marketing Analyst supports the execution and optimization of database marketing campaigns across multiple properties, ensuring alignment with corporate objectives and reinvestment guidelines. This role is responsible for campaign production activities including data extraction, segmentation, offer creation, quality assurance, deployment, and performance analysis while maintaining data accuracy and compliance. The position partners with property marketing, analytics, and other teams to execute effective, data-driven marketing initiatives.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Execute targeted database marketing campaigns across assigned properties and channels, including email, direct mail, digital, and on-property initiatives
- Extract, manipulate, and analyze customer data from multiple systems and databases to support marketing initiatives
- Build and segment customer lists based on demographics, player worth, gaming behavior, lifecycle positioning, and other relevant criteria
- Assist property marketing and analytics teams in the development of data-driven offers and promotional strategies
- Create and configure marketing offers and incentives in applicable campaign and source systems
- Perform quality assurance and validation of campaign data, offers, lists, and outputs to ensure accuracy and compliance with established guidelines
- Ensure campaign execution follows established database marketing processes, reinvestment guidelines, and compliance requirements
- Monitor and analyze campaign performance metrics to identify trends and