This position provides analytical and strategic support to the IA Channel Marketing Department, combining hands-on marketing analytics with the rigor of a Product Management approach to problem solving. The Strategic Marketing Analyst designs, develops, and maintains reports, independently analyzes complex business issues, and delivers actionable, data-driven recommendations that improve agency performance, product competitiveness, and overall business.
Key Responsibilities:
Marketing Agency Distribution & Field Operations Support:
- Assist in overall KPI management oversight, applying strong project management discipline to keep initiatives on track.
- Independently analyze quoting and selling trends within and between agents, developing hypotheses and applying structured problem-solving to identify issues and opportunities.
- Consistently analyze the changing competitive landscape regarding agency compensation (including base commission, profit share, and new business incentives), linking multiple data sources to draw sound conclusions and articulate findings.
- Recommend and implement changes to agent incentive and business plans, taking ownership of complex, ambiguous business issues and making sound decisions even with limited or incomplete data.
- Utilize AI, design tools, and analyses to understand specific state and individual agent issues; troubleshoot inconsistencies and present recommendations for improvement to upper management.
- Serve as a liaison between Analytics and Field Marketing to address trends, recommendations review documentation and coordinating activities for both the Field Marketing Team and Analytics.
Comparative Rater Strategy:
- Study comparative rater vendor options, including agent usage, and apply quantitative analysis to recommend optimal company questions, mappings, and defaults.
- Analyze vendor flow changes and constructively challenge current processes to recommend Plymouth Rock's response and obtain the best outcome.
- Develop and conduct testing, using a rigorous, hypothesis-driven approach to determine the most effective quote flow.
- Recommend implementation strategy for new Plymouth Rock rating/coverage changes, managing projects of high complexity across available tools and data systems.
- Analyze new vendors and opportunities, independently seeking out new ideas and approaches to strategic business issues.
- Monitor impacts of change management versus expectations, troubleshooting inconsistencies within data/reports and presenting findings to upper management.
- Work with Product and other st