DescriptionOur purpose at Festive Road is simple; to create better travel and meetings management. Our client’s purpose is one of bold ambition; to transform its program into an industry leading premiere travel and events solution, which will redefine business travel standards and expectations. We are looking for a curious, commercially minded analyst who turns data into decisions – and decisions into action. If that sounds like something you’d like to be a part of, read on!
Role: Product Marketing Analyst
Location: Office based - Dallas TX, USA
Salary band: 125k - 130k USD
We are seeking a Product Marketing Analyst to own customer insight, journey management and go-to-market planning for our client, within its Customer Experience & Engagement (CEE) team.
Our client's Travel & Events function supports one of the world's largest workforces to travel and meet with confidence. CEE exists to make sure employees know what the T&E function offers, can find it easily, and have a great experience using it. As Product Marketing Analyst, you will close the gap between what we measure and what we act on.
This role sits at the intersection of product marketing, customer analytics and delivery. You will interpret customer insight, shape clear engagement recommendations and see them through to completion – while building the frameworks that allow the T&E function to reach employees at scale.
Key Responsibilities will include:
- Content Strategy - You will analyse data and content performance to identify where employees lack awareness our services. You will partner with content creators to make sure high-performing content is easy to find across channels, and use insight on how employees discover and interact with our information to set clear content priorities.
- Customer Journey Management - You will own and maintain the customer journey maps as the shared strategic reference for engagement design across Travel and Events. You will spot where micro-sentiment signals show a message intervention is needed, and partner with analytics teams on measurement requirements and data interpretation.
- Insights & Reporting - You will translate journey health data into focused product marketing recommendations. You will support micro-sentiment deployment across journey touchpoints, making sure measurement aligns with engagement actions, and build reporting frameworks that link customer experience signals to business outcomes.
- Go-to-Market Strategy - You will develop go-to-market plans for new programmes and services – from segment identification and value proposition through launch planning and adoption measurement. You will build audience profiling and conversion insight, including A/B testing of messaging and