DescriptionA Data Visualization Analyst at Griffin Media helps drive the Ideal Team Player culture.
Job Summary: The Data Visualization Analyst will be responsible for transforming complex data sets into compelling visual narratives that inform and guide strategic business decisions. This role involves working closely with cross-functional teams, including marketing, sales, and content production, to develop insights that enhance our audience engagement. The ideal candidate is a creative thinker with a strong analytical background and a passion for storytelling through data.
Job Responsibilities:
- Analyze large data sets from various sources (TV ratings, radio listenership, digital engagement metrics, etc.) to identify trends, patterns, and insights. Create visually appealing and easy-to-understand dashboards, reports, and presentations using tools such as Tableau, Power BI, or similar.
- Work closely with marketing, sales, and content teams to understand their data needs and translate those requirements into actionable insights. Present findings and recommendations to stakeholders at all levels of the organization.
- Ensure data integrity and accuracy by implementing best practices for data collection, storage, and processing. Collaborate with IT and data engineering teams to maintain and improve data infrastructure.
- Conduct market research and competitive analysis to support strategic planning and decision-making. Utilize data to understand market trends, audience behavior, and competitive positioning.
- Respond to ad hoc data and analysis requests from various departments, providin