About This Role
The Senior Marketing Analyst provides analytical support and strategic insights to the Consumer Marketing and Ace Rewards teams. This position will work cross functionally with internal business partners to leverage data and insights to aid in developing strategic Marketing initiatives in order to drive traffic and profitable sales for our retailers.
In addition, it will be responsible for performing in-depth analyses, interpreting results, leveraging industry knowledge and utilizing historical data to turn insights into action. The Senior Marketing Analyst will be able to synthesize data and present the insights story, clearly and concisely.
What You’ll Do
Drive Marketing Strategy and Execution:
- Works independently with the Marketing team to provide analytical support and strategic recommendations for marketing campaigns, brand initiatives, focus categories and promotional efforts.
- Partners with Marketing team to understand category and brand performance as well as the impact on growth in market share.
- Leveraging the Ace Rewards member database, provide customer insight for transactional and customer purchase behavior trends for marketing, merchandising and store operations. Utilize the insights to develop test design and measurement plans for key strategic growth strategies, across all channels and verticals.
Results/Analysis/Insights:
- Independently supports analytical needs of business partners by understanding the purpose of the Marketing efforts, provides a forecast or proforma to estimate impact, defines metrics for measurement, reports results in a timely manner and provides strategic recommendations to impact future Marketing efforts.
- Additionally, performs ad-hoc deep dive analyses to uncover trends, areas of opportunity or areas of concern.
Reports/Dashboards/Automation:
- Identify need for automation of repeated requests.
- Educates retailers on key drivers of Ace Rewards success utilizing the Ace Rewards scorecards, the RAD and other ADW reporting metrics.
- Brings new report needs to upper management to drive higher retailer engagement and acceptance.
Data/Tools/Technology:
- Proficient understanding of data structure, tables and fields
- Proficient understanding of data mining and querying tools.
- Proactively identifies ways to streamline and create data efficiencies with existing technology.
- Develops time saving report improvements leveraging analytical tools such as Alteryx, Microsoft Power BI and Databricks
- Identifies opportunities for process improvement. Mo