Team Name:
Job Title:
Marketing Data Analyst | Irvine, CA or Remote
Requisition ID:
R028310
Job Description:
At Blizzard Entertainment, we don't just publish games; we help them thrive. Our games are at the heart of our players' lives, and our mission is to ensure they are engaging, rewarding, and always improving. The Marketing Analytics team plays a vital role in achieving this by combining technical expertise with business insights to optimize marketing strategies and ensure data-driven decision-making.
We are seeking a Marketing Data Analyst to support content performance tracking, reporting, and insights development for multiple social content and channel optimization initiatives. This role will report directly to the Audience Development Manager and support the advocacy of established KPIs in shaping channel strategy insights, articulating platform best practices and driving regular reporting to key stakeholders. In this role you will contribute directly to elevating our insights across earned, owned and user-generated social content for multiple franchises. If you have a passion for turning data into actionable strategies and enjoy collaborating across disciplines, we’d love to hear from you.
This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this role is Irvine, CA. However, we understand each person’s circumstances may be unique and will work with you to explore other possible options, including remote work arrangements.
Responsibilities:
- Own focused reporting across major release roadmap moments
- Regularly construct and maintain advanced Boolean topic queries
- Design, build and maintain social data dashboards
- Ensure program KPIs are integrated in reporting outputs and performance goals are socialized across franchise groups
- Partner with analyst team to ensure overall deliverable quality and reporting is rooted in tangible, quantitative insights
- Establish and maintain knowledge of current franchise communities
- Establish and maintain knowledge of content cycles (patches, expansions, etc.)