DescriptionCorporate HQ – Charlotte, NC 28262 | Hybrid (3 days per week in office)
Description
About Brooks Safety Solutions
Brooks Safety Solutions (BSS) is a Charlotte-based family of fire and life safety companies, including Brooks Equipment, Commercial Fire, ESC Supply, ESC Central, and FEDLC. Our corporate shared-services team supports every brand, which means this role works across several websites, eCommerce storefronts, and customer audiences, not just one.
About the Role
The Digital Marketing Analyst helps BSS and its brands make data-driven decisions by analyzing eCommerce, campaign performance, customer behavior and market trends. This role owns website and campaign tracking in GA4 and Google Tag Manager, optimizes marketing strategies, prioritizes focus areas to improve ROI and supports business growth through actionable insights. This role works closely with eCommerce, marketing and sales teams across multiple brands to ensure attribution tracking, data accuracy and strategic alignment.
Key Responsibilities
- Create, analyze, and distribute regular website analytics measuring user, customer, and sales growth
- Analyze marketing campaign performance across digital, social, email and traditional channels
- Develop dashboards and reports in Looker Studio or Power BI to track KPIs, conversion rates and customer engagement
- Interpret data to identify trends, opportunities and areas for improvement
- Collaborate with marketing teams to design A/B tests and measure campaign effectiveness
- Monitor website traffic, user behavior and attribution using GA4, Google Tag Manager, and Google Search Console
- Implement, test, and maintain GA4 events, conversions, and Google Tag Manager tags across brand websites and eCommerce storefronts
- Present insights and re