We’re growing our internal marketing team to support multiple brands, ecommerce businesses, and retail products. We’re looking for a hands-on Paid Media & Marketing Analyst who can manage advertising campaigns across major platforms, analyze performance data, and turn insights into practical recommendations. Success in this role means well-managed campaigns, trustworthy reporting, and clear recommendations that help us spend more effectively.
Key Responsibilities
- Set up, manage, and optimize paid advertising campaigns across Meta, Google, and TikTok, coordinating retail media campaigns where needed.
- Monitor campaign spending, targeting, and performance to ensure campaigns stay within approved budgets.
- Test different audiences, messaging, and creative assets in collaboration with the design team.
- Analyze advertising spend, traffic, conversions, and available sales data, including ecommerce and Home Depot-related marketing.
- Maintain clear dashboards and weekly reports that highlight what’s working, what needs improvement, and where we should invest.
- Review campaign links, tracking, and product availability to ensure everything is ready before launches.
- Partner with the data team to improve reporting accuracy and connect advertising performance with broader business r