Integrated Marketing Analyst
Boston, MA; Newburyport, MA; Providence, RI; Denver, CO
Hybrid: In office Mon-Thurs
Matter is an independent, thriving brand elevation agency, unifying PR and integrated marketing to develop and execute strategic campaigns that inspire action and build value through measurable results. From fast growth startups to established organizations, we work with clients across diverse industries — immersing ourselves in our clients’ worlds to help them reach their goals and elevate their brands.
As we’ve grown, we’ve maintained focus on building and nurturing a team-oriented and creative environment because we know that when we tap into our collective brainpower we come up with inspired solutions for our clients and because it makes for a happy place to work. We work with people we like and can learn from, making our jobs a positive aspect of a balanced life. At Matter, we prioritize employee diversity, equity and inclusion and value everyone’s unique story. We’re proud of the many awards that we’ve garnered as a Top Place to Work and as a Top Agency in the US, but we’re equally as proud of the many organizations that we’ve helped through our agency-wide volunteer initiative. If you’re the kind of professional that takes their work seriously, but also doesn’t take themselves too seriously, this could be the place to grow your career.
We are currently looking for a motivated and results-focused Integrated Marketing Analyst to join our Integrated Media team, working with clients across the agency. This individual will play a key supporting role in multiple areas, building and managing campaigns end-to-end across platforms for B2B and B2C clients.
Here’s a mix of what you’ll be doing day to day:
- Build and maintain reporting dashboards for campaign/website performance monitoring
- Communicate data findings and recommendations for optimization with internal/external stakeholders
- Consult with cross-functional teams to develop and implement measurement strategies
- Participate in weekly team status and provide regular updates on analytics project tracking
- Leverage AI technology to streamline workflows, expedite analysis, and scale deliverables
- Develop and refine skills in Claude to automate and uplevel client reporting
- Collaborate with media counterparts to assure quality and consistency of campaign elements
- Oversee the trafficking, tagging, and delivery of digital media campaigns across a variety of channels and platforms. Identify areas of opportunity for efficiencies in the trafficking and reporting processes
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