SUMMARY: The Sales and Marketing Analyst is responsible for managing sales and promotional/ product analysis through various analytics systems for campaigns/channels and communicating results to relevant business units. This position is also responsible for targeted campaign design, maintenance, and optimization of the marketing database (MCIF).
ESSENTIAL FUNCTIONS:
- Leads the operation and maintenance of the MCIF marketing database. Utilizes MCIF to identify and create targeted member campaigns.
- Tracks overall marketing effectiveness and ROI for all marketing campaigns using a variety of systems including marketing database and provide timely results to management.
- Manages marketing automation tools to include design, creation, and execution of campaigns within the marketing database.
- Participates in campaign development and execution including research, segmentation, and quantification of results.
- Performs research and provides strategic insights into the market, trends, competitors, products and potential members.
- Pulls and analyzes sales production data monthly in support of the sales incentive program.
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