Grow Your Career. Impact Lives. Shape the Future of Consumer Finance.
At Regional Finance, growth is more than a strategy. It's an opportunity for our people to thrive. Over the past several years, we have expanded significantly, creating new career paths, leadership opportunities, and professional development experiences across our organization.
As a proud NYSE-listed company, we serve more than half a million active customers through a network of 360+ branches across 20 states and a rapidly growing digital platform. With approximately $2.1 billion in net finance receivables, nearly double our position in 2020, our momentum reflects both the strength of our business and the dedication of our team.
If you're passionate about helping people, driven by growth, and excited to contribute to a company transforming the future of consumer finance, we invite you to join our team and build something meaningful with us.
Job Purpose
The Senior Marketing Analyst turns complex market, customer, credit, campaign, and operational data into profitable growth strategies for our personal loan business. This role owns advanced analytics across direct mail, prequalified offers, digital and affiliate leads, and customer lifecycle programs; builds reliable data products and measurement frameworks; and partners with Credit Risk, Finance, Operations, Compliance, and Technology to improve acquisition economics, credit quality, customer experience, and return on capital. The analyst is expected to work independently, automate repeatable processes, communicate clearly with senior leaders, and use modern AI tools responsibly to accelerate coding, analysis, documentation, and insight generation without compromising accuracy, privacy, security, or regulatory obligations.
Duties and Responsibilities
- Own end-to-end measurement and optimization of direct-mail, prequalified, digital, affiliate, email, and retention campaigns using response, conversion, booked volume, cost per booked loan, lifetime value, net credit loss, contribution margin, and return-on-capital metrics.
- Build customer and prospect segmentation, targeting, offer, channel, and contact-strategy recommendations using credit-bureau, first-party, digital, geographic, and operational data.
- Develop reproducible production workflows leveraging Python, AI tools like Claude, and SQL to score audiences, apply eligibility and suppression rules, assign offers and branches, create mail and lead files, and generate selection waterfalls and forecasts.
- Establish automated quality controls, reconciliations, peer-review checks, documentation, and audit trails so every campaign population, exclusion, offer, and downstream file is complete, accurate, explainable, and reproducible.
- Measure the full customer lifecycle—including application, app