Position Summary
The Sales Development & Marketing Analyst plays an important role in supporting revenue growth, strengthening client relationships and expanding business development opportunities across The Driver Provider's operating locations.
This position is responsible for identifying and researching prospective clients, analyzing existing customer relationships, coordinating targeted marketing initiatives and maintaining the accuracy and effectiveness of the company's customer relationship management (CRM) system.
Working collaboratively with Sales, Client Services, Operations and leadership, the Sales Development & Marketing Analyst transforms market research, customer data and business intelligence into actionable opportunities that support new customer acquisition, existing account expansion and long-term revenue growth.
The ideal candidate is analytical, highly organized, proactive and comfortable managing multiple priorities in a fast-paced environment. Success in this role requires the ability to recognize business opportunities, maintain accurate information, communicate effectively and ensure that sales and marketing activities result in measurable progress.
Essential Duties and Responsibilities
Business Development & Lead Generation
Research and identify prospective corporate clients, organizations and business partners across all company markets.
Develop and maintain qualified prospect lists based on industry, geographic location, transportation requirements and potential revenue opportunities.
Identify key decision-makers, including corporate travel managers, executive assistants, meeting planners, procurement professionals and organizational leadership.
Research businesses with transportation needs aligned with the company's services, including corporate transportation, employee shuttles, group charters, special events and executive travel.
Evaluate prospective accounts based on business potential, service requirements and alignment with company capabilities.
Organize and distribute qualified leads to appropriate sales representatives and branch leadership.
Monitor lead development activities and ensure opportunities receive appropriate follow-up.
Support the development of consistent prospecting practices across company locations.
Existing Account Development & Revenue Opportunities
Analyze existing customer accounts using the Driving Transactions Sales Dashboard and other approved reporting tools.
Identify opportunities to expand transportation services within established customer relationships.
Research dormant or inactive accounts and develop recommendations for reengagement.
Identify additional contacts, departments, locations and business units within existing client organizations.
Monitor account activity an