Job Description:
Marketing Analyst
Collaborate with Innovative 3Mers Around the World
Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.
This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.
The Impact You’ll Make in this Role:
The Marketing Analyst is responsible for various marketing activities supporting eCommerce, digital content, product and channel growth.
Primary Responsibilities:
- Defines and coordinates execution of eCommerce marketing campaigns, digital merchandising, product content and customer/partner experiences, and analyzes performance and market insights to guide business decisions.
- Implements marketing tactics around product, channel, content, digital assets and promotions, and executes efforts identified in the marketing plan.
- Supports projects and initiatives to enhance product detail pages (PDPs), digital merchandising, imagery and eCommerce assets across channel partner websites. Develops creative digital content and designs aligned to brand standards, customer needs and channel requirements.
- Develops content and workflow automations to improve the efficiency and scalability of eCommerce asset creation, enhancement, deployment and maintenance. Identifies opportunities to automate manual processes, improve product content quality and accelerate speed to market.
- Supports the development of automation and AI-enabled solutions for critical channel partner and business use cases. Works cross-functionally with Marketing, eCommerce, IT, product content, data and other teams to translate business requirements into scalable digital solutions.
- Supports projects and initiatives that advance overall eCommerce growth, digital transformation and marketing productivity. Works under minimal supervision and typically supports activities of moderate scope and complexity.
Your Skills and Expertise
To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:
- Bachelor’s degree or higher (completed and verified prior to start) from an accredited institution.
- One (1) year of experience in marketing role
-