Job Summary
The Sr. Marketing Data Analyst is responsible for transforming CRM, business development, and marketing data into clear, actionable insights that strengthen lead generation, support revenue growth, improve campaign performance, and guide strategic decision-making. This role serves as the business owner and primary administrator of the Company’s CRM system, with responsibility for system enhancements, reporting, dashboards, workflows, data integrity, user access, and ongoing optimization.
In addition to CRM ownership, this position analyzes data across the Company’s marketing technology ecosystem, including HubSpot, Google Analytics, digital advertising, SEO, website activity, email marketing, social media, campaign performance, and other tools used to measure customer engagement and marketing effectiveness. The role partners closely with Business Development, Marketing, IT, Corporate Training, operating subsidiaries, and leadership to turn data into actionable insights, recommendations, and measurable action to drive revenue growth.
This role can be filled in one of the following Company offices: Houston, TX; Broomall, PA; or Tulsa, OK.
Essential Functions
- Actively supports the Company’s commitment to safety and its Core Values.
- Represents the Company at all times with high moral standards while adhering to the Company’s Code of Business Conduct and Ethics.
- Serves as the primary point of contact, business owner, administrator, and internal champion for the Company’s CRM system.
- Leads CRM optimization efforts, including system enhancements, dashboards, reporting, workflows, data integrity, permissions, roles, user access, and overall system usability.
- Works closely with business stakeholders across operating subsidiaries, Business Development, Marketing, and IT to identify CRM needs, gather requirements, improve processes, and implement appropriate system solutions.
- Leads the CRM Technical Steering Team, including key end users and IT subject matter experts, to advance system functionality, adoption, governance, and long-term value.
- Critically analyzes current systems, business processes, workflows, and functional needs; recommends and implements modifications that improve efficiency, data quality, reporting, and user experience.
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